Expert Secrets Reviewed – How Does the Russell Brunson Book...
Looking to increase traffic to your website, generate leads, and convert prospects into paying customers? Well, so is every other content creator—from your local café to businesses in the farthest reaches of the internet. We all want a piece of the pie (i.e., online users), but it’s proven to be an elusive endeavor.
In the shambles of the never-ending challenges in content marketing, one seasoned marketer came up with ideas, strategies, and tricks that he claimed were the “secrets” to increasing traffic and consequently boosting revenue.
The guy I’m talking about is Brunson Russell (more on who he is later) and he has released a trilogy of “Secrets” books over the years—the latest installment (originally published in 2020) going by the name “Traffic Secrets.” (PS: The Traffic Secrets book is not to be confused with the course, which has a similar name and ownership).
Brunson claims that the book “shows the simple process that we have used to get TENS OF MILLIONS of people to come to our sites every month. It’s a simple strategy that any company could implement, even if they don’t understand what traffic is.”
But does the book deliver on its claim? Does it offer a “simple” solution to the age-old problem that is responsible for some of our sleepless nights? Well, I was as curious as you—so, I took it upon myself to carefully read the book and see if it really offers ‘traffic secrets’ for improved lead generation.
Read on for an unbiased Traffic Secrets book review—covering everything from the content to its pricing structure and whether or not it’s worth ordering the Russell Brunson book in 2023 and beyond.
“I need to generate more leads—but I’m not attracting enough traffic to my website!” If this sounds anything like you, take heart in the knowledge that you’re not alone. Generating traffic and leads is arguably one of the most common problems facing marketers today.
According to statistics, generating traffic and leads has been a thorn in more than 60% of marketers’ campaigns for the last couple of years.
Even as technology advances and content marketing strategies change, the same web traffic generation problem seems to persist.
If anything, it’s now harder for digital marketers to excel in the highly-competitive industry owing to the multitude of options and marketing platforms available today—i.e., it’s hard to ascertain the best avenue to allocate scarce resources.
But whether producing demand for content and attracting prospects is a problem or not, one thing remains certain—increasing traffic is crucial! Regardless of your industry, content marketing strategy, business model, or goals, your personal/business website needs traffic—and marketers agree.
As shown in HubSpot’s “Not Another State of Marketing Report,” web traffic is only second to sales in terms of metrics used by marketers to measure the success of their content marketing strategies. It’s also the most common metric tracked.
But it’s not just about random web traffic. You also need to be strategic with the traffic you’re generating. You can have the best-designed site with killer content—but if it’s not attracting the right audience, you might as well be flushing your efforts down the drain.
Like millions of other digital marketers, Brunson noticed this enduring problem and sought to offer a solution that may send your online brand soaring above your competition. A solution he calls “Traffic Secrets” – i.e., the title of the Russell Brunson book.
If you want your online business(es) to thrive in 2023 and beyond, implementing the traffic generation secrets he discusses in the book could be a valuable asset in your constant battle to drive and attract qualified leads to your website.
So let’s take a sneak peek behind the cover page to see if the Russell Brunson book is worth your time.
In all honesty, the internet is littered with self-appointed gurus who claim to have insider knowledge or tricks to pull ahead in the online game. Most are scammers (for lack of a better word), while others are the real deal. And in my book, the difference between true gurus and wannabes is in their actual results.
So, where does Russell Brunson lie? We don’t want to waste our time with a scam, do we? I’ll list some facts on his proven achievements and let you decide whether you’re willing to read more about his work or close the browser tab.
He has a humble beginning—from selling supplements, video games, and potato guns online (yes, you read that right, the co-founder of one the biggest SaaS startups in the sale funnel industry sold potato guns—and I think that’s pretty neat. Anyone up for a potato battle royale?). Despite the hurdles in his early shot at online success, he went on to co-found ClickFunnels—a SaaS company that grew to a million-dollar company from scratch in the span of three years. This is the personification of the phrase, “from zero to hero.”
Russell Brunson is the co-founder and CEO of Etison LLC, popularly known as Clickfunnels. It is a software company whose main goal is to empower online entrepreneurs to achieve their full potential through software solutions. Forbes valued ClickFunnels at $360 million as of 2017, with over 100,000 active users leveraging the SaaS product.
Brunson is widely regarded as a sales funnel aficionado and a digital marketing expert, with a knack for racking up the numbers. In an interview at the Mixergy, he said: “Traffic is the next logical progression. So as soon as someone has bought something, in the customer’s mind I believe that problem has been solved, and it’s like, ‘Hey, what’s the new problem that’s been opened up because that problem has been solved?’ That’s the logical upsell.”
He has authored several best-selling books—including “Dotcom Secrets,” (sold over 250,000 copies) “Expert Secrets,” (225,000+ copies sold), and “Traffic Secrets” (over 150,000 copies and counting).
Back in 2018, he held a 90-minute talk at Grant Cardon’s 10X Growth Con. This sounds like any other talk until you learn that he made a whopping $3,000,000 in those 90 minutes. That’s the equivalent of a single game of football (or soccer if you’re American).
As of 2023, his teachings, training, and software, have yielded 737 millionaires – i.e., member of his exclusive Two Comma Club.
If you’ve given the guy your mark approval, let’s see what he offers aspiring marketers. How valuable is Traffic Secrets (Russell Brunson)?
If you have the slightest interest in funnels and lead generation/nurturing strategies, there’s a good chance you’ve heard of Russell Brunson’s work and the buzz surrounding his books. Following the success of the other two “Secrets” installments, online chatter hubs were rather ecstatic and gleaming with anticipation prior to the release of Traffic Secrets—and the book did not disappoint.
The selling point of Traffic Secrets is geared towards offering a solution to one of the most problematic hurdles in any content marketing campaign – generating traffic! Navigating the ruthless jungle of online business is hard as it is—so when you toss the issue of low traffic into the broth, it becomes hard to cope. But Russell Brunson did it, right? Why not you?
Traffic Secrets is written in a manner that leverages Brunson’s success to make it even more convincing. I could go on and on about the rhetorical strategies of ethos, pathos, and logos used by the author—but I don’t want to unleash the nerd in me, yet.
For a quick Traffic Secrets book summary, Brunson wrote the book to help entrepreneurs venture into the online wilderness,
armed with the right marketing skills to make their offering juicy enough to lure potential customers to their website. It mainly focuses on workable strategies for traffic generation to your sales funnel or business website.
Brunson Russell shares the strategies that helped him grow his startup into a million-dollar business—with the hope that you can replicate them to drive traffic to your Podcasts, Instagram, Facebook, YouTube, websites, or sales funnels.
Do you have an online business? Or does your business have an online presence? If your answer is yes to any of these questions, then Traffic Secrets may offer some useful information for you.
As you’ll soon see in this Traffic Secrets review, the book was written to generate more traffic and leads, anyone in the world of online can leverage its teachings. This includes those in blogging, affiliate marketing,
freelancing, network marketing, e-commerce, infopreneurs, consultants, online coaches, B2B companies, local businesses, or people attempting to “dip their toes” in online business.
Are you looking for a “get rich quick” trick? If so, Traffic Secrets will disappoint you! The Russell Brunson book focuses on tactics and strategies that help you grind out your success.
Don’t expect to become a millionaire overnight by reading a few pages. Start slow, hone your skill with the help of the book, and claw your way to the top—just like Russell Brunson and members of his Two Commas Club.
What’s really inside the Traffic Secrets Russell Brunson book? To summarize the contents of the book by Russell Brunson, I’ll list the main topics and highlight the points he discusses in each. Traffic Secrets can be categorized into 3 sections, collectively explaining 20 secrets to generating traffic to your funnels.
Who is your ideal customer? And where are they on the internet? This first section expounds on these questions, among others. It highlights the need of researching your possible clients and pinpointing where you’re likely to find them on the internet. Is it on a forum, video sharing, or social media platform?
The logic behind the approach in this section is that different target audiences have different preferences. For example, my grandmother probably doesn’t care about Instagram, but she may be active on Facebook. So if your products appeal to the elderly, you’ll have better luck driving traffic if you focus your content marketing strategies on Facebook.
“But understanding exactly who your dream customer is, discovering where they’re congregating, and throwing out hooks that will grab their attention to pull them into your funnels (where you can tell them a story and make them an offer) is the strategy. That’s the big secret.”
— Excerpt from Traffic Secrets
Brunson also goes ahead to include tips on writing a convincing story-based ad copy and re-target ads (mostly on Facebook)—which can help you attract and connect with your audience across all social media platforms. This is all encompassed in 7 secrets as shown below:
Secret 1: This is a traffic generation secret on how to identify your dream customers—including ways to relate to them on a personal level. This steers your business in the right direction regarding how to best serve clients.
Secret 2: Where is your target audience hiding on the internet? Uncover them and start luring them into your sales funnel.
Secret 3: The 3rd secret highlights ways of capturing the attention of your dream customers and convincing them to listen to your offering. Your story should be good enough to make the prospects stop what they’re doing.
Secret 4: How can you “slap” your message right in front of your target audience? Brunson provides two ways to achieve this for effective online traffic generation.
Secret 5: This is more of a ‘safety net’ secret. It shows you how to secure your marketing efforts against algorithm changes by Facebook, Google, or any other platform.
Secret 6: Brunson claims that this secret holds a “hush-hush” truth that may determine 81% of your potential sales.
Secret 7: This final secret of the first section highlights ways to collaborate and build lasting business relationships with reliable partners.
The 2nd section of the Traffic Secrets Russell Brunson book attempts to explain the different sources of web traffic—including email lists, influencer podcasts, SEO, Google ads, and social media ads.
Brunson also covers the importance of leveraging the power of affiliate marketing to drive traffic. Keep in mind that this is the same strategy that ClickFunnels has effectively employed for years to attain its currently massive following.
Secret 8: This convincingly discusses how to lure your dream customers from anywhere on the internet—including your competitor’s camp. Brunson intends to turn you into a modern “Pied Piper,” minus the tights spotted by the Disney character.
Secret 9: Brunson talks of the need for a consistent marketing strategy. He advises against riding on a “roller-coaster” and gaining a stable foothold in your market.
Secret 10: Which patterns are responsible for your dream audience’s social media activity? Brunson elaborates on a short daily strategy that could significantly rack up your social media following.
Secret 11: Having social media followers is not enough. You need to funnel them into your business vision—and Brunson supposedly has a trick to help you with that.
Secret 12: Lay down plans and strategies to attract prospects of Google rather than chase them—including those who have not heard about you yet.
Secret 13: This is a 6-step guide of tactics Russell uses to serve his dream customers.
Secret 14: Trends come and go, with some being more favorable than others. The 14th secret shows you how to stand tall, regardless of any unfavorable forces/trends in the market.
Secret 15: Learn how to repurpose your content to suit each social media platform.
The final section of the Traffic Secrets book teaches you how to tap into the YouTube channels and podcasts of other audiences, create an effective affiliate program to promote your services, and design landing pages that convert, to name a few.
Secret 16: Allow your audiences to learn more about your offering, products, company, and everything in between with the help of a “hub” style landing page.
Secret 17: This secret contains 3 strategies to tap into new and existing distribution channels. The objective is to set up your online business for long-term success.
Secret 18: Learn how to create a team of motivated marketers that push your services or products to the market in 5 simple steps.
Secret 19: Cold traffic? No problem! Brunson claims he has a 7-Phased strategy to turn the coldest of traffic into “hot qualifies buyers.” Quite the sizzling stuff!
Secret 20: Brunson caps off the book with 3 “growth hacking” tricks to scale your business.
After buying the book, you also gain access to free bonuses that Brunson claims amount to over $500. These bonuses include:
Get this…cue in the drum roll…the Traffic Secrets Russell Brunson book is FREE (from the official site)! Awesome, right? But before you get too excited, keep in mind that there is a slight catch.
Yes, the book is free—but you’ll have to cover the shipping fees and deal with some upsells that come with the package. Here’s a breakdown of the prices from different vendors.
Official Site (Recommended):
FREE + $9.95 for shipping in the U.S. (or $19.95 internationally), plus a FREE $509.95 bonus
$15.29 for the hardcover (exclusive of shipping cost), $9.99 for the Kindle version, and a free Traffic Secrets audiobook with your Audible subscription.
Book A Million:
$26.99 for the hardcover version or $12.99 for an eBook.
Barnes and Noble:
$26.99 for the hardcover or $12.99 for the NOOK book.
After buying the book, you also gain access to free bonuses that Brunson claims amount to over $500. These Traffic Secrets bonuses include:
30 Day Traffic Secrets Challenge: This bonus feature helps you crank up your engines and get started on your journey. It’s designed to help you save your progress and take the crucial steps necessary to achieve your goals.
Traffic Secret Foundation: This consists of a video where Russell Brunson trains viewers in a live event at the Funnel Hacking (PS: The one-year event could have set you back $997 had you attended). The video highlights the framework and foundation of traffic generation and pulling prospects into your sales funnel.
How to Make A Video Go Viral: Get a peek into the science behind creating videos that pull viewers by the masses as told by Prince EA—a YouTuber with over 3 billion views and 5 million YouTube subscribers.
The Ultimate Unfair Advantage: This Traffic Secrets bonus features a video by Dean Graziosi—who wrote the forward of the Traffic Secrets book and authored best-sellers such as “Millionaire Success Habits” and “The Underdog Advantage.” Graziosi shows you how to drive traffic using a simple DIY tactic.
The Ultimate Traffic Hack: This borrows from strategies used by Peng Joon—who is a top ClickFunnels affiliate. He shares tips and shortcuts to churning enough content to serve you for months in a few days with minimal hassle.
Please note that the Traffic Secrets bonuses discussed above are only available if you order your book from Russell Brunson’s official Traffic Secrets website –and not from any other source.
Well, yes. Although the book is advertised as “free,” placing an order is swiftly followed by four Traffic Secrets upsells as shown below:
A 2-day private event—typically taught to students who pay as much as $25k annually.
This includes DotCom Secrets, Expert Secrets, Traffic Secrets, and Unlock Secrets (i.e., a workbook for the three books mentioned).
This upsell is inclusive of a Funnel Catcher Report, Perfect Webinar Hack, The 7-day launch funnel, Invisible Traffic funnels, and an Audiobook.
This is software that allows you to set goals, make plans, and deliver results. The tool can synchronize with other software like Clickfunnels, LeadPages, and ActiveCampaign, among others. Keep in mind that Funnelytics is available for $470/year from the official website—whereas the offer by Brunson is a one-time payment plan of $397.
The traffic generation secrets covered in the book are evergreen—meaning they’ll apply to most business structures and they’ll be handy for years to come.
For newbies, the book offers great help that will make you understand the importance of traffic generation and guide you on the best strategies for your business.
Weighing all the knowledge it offers, we can say the pricing is fair and affordable. Free is affordable, right?
Judging from the fact that it’s authored by Brunson, who has a similar experience to most aspiring online entrepreneurs and has thrived, it fosters a sense of confidence and trust.
The bonuses are like extra desserts after your first round of desserts.
It does not cover the nitty-gritty of how to go about web traffic generation for specific business scenarios, though that is understandable as the book is designed to be a guide for the majority of people (not special use cases).
The affiliate idea may not work for most businesses. According to Russell, ClickFunnels thrived because of affiliates. But what about companies that cannot afford to pay affiliates for each sale they make?
To say Traffic Secrets has been a success since its release in 2020 would be an understatement. Its long list of achievements includes:
Sales and accolades aside, what is the word on the ground? What do actual buyers of Traffic Secrets think about the book? Are they satisfied with their order or are they wallowing in regret over wasted efforts?
According to the Edelman Trust Barometer Special Report, brand trust is one of the most important factors that determine consumer decisions—yet more and more people are losing trust in most brands. As an online consumer, I strongly concur with this finding and its implications.
Let’s be honest: As rosy as the touted claims by Russell Brunson and the Traffic Secrets book may sound, it’s hard to trust the brand owner without reserving some doubt. For this reason, I turned to the voices that really matter – i.e., other users like me who ordered and read the book. Here’s what they had to say:
If your business has an online presence and you give two cents about traffic generation, then ordering the book is a no-brainer in my opinion. Brunson’s writing is evergreen, which makes Traffic Secrets as relevant in 2023 as it was when it was launched back in 2020.
Every business, big or small, needs to attract enough traffic to not only thrive but survive in the harsh online landscape. No traffic = no leads = no customers = no sales = your business going under.
As you can tell from this Traffic Secrets review and summary, the book was designed to help you improve your marketing strategy and consequently scale your business to greater heights. So why not order a free copy today and learn the proper way to generate traffic and stand out?
Russell Brunson and tons of other marketers have leveraged the information and thrived, why not you?! Order a copy and gain invaluable knowledge to take your online business to the next level. And who knows, you might be the next member of the coveted Two Comma Club.
Please note that this Traffic Secrets review contains affiliate links. I am an independent affiliate of Traffic Secrets products and not an employee. The review and opinion highlighted in this article are my own and they are in no way official statements by eBusiness4us or Traffic Secrets.
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