Reviewing DotComSecrets By Russell Brunson

Reviewing DotComSecrets By Russell Brunson
A Manual for
Selling Anything
Online (or Not)?

Starting with a fun fact…did you know that the first online purchase was made in 1994—and some news outlets referred to it as a ““tele-shopping magical experience”? Fast-forwarding to just 2 decades later, this so-called “magical experience” is the norm. | Russell Brunson

Online shopping is arguably the revelation of the 21st century. From a novel concept marred in criticism, it’s now a trillion-dollar industry—that keeps expanding. According to recent statistics, e-commerce sales skyrocketed from $1.3 trillion in 2014 to $4.2 trillion in 2020.

Why is this relevant? The same way the Gold Rush defined the 19th Century, online shopping is set to define the 21st Century—and beyond. Taking advantage of this lucrative trend demands a certain level of finesse, skill, and knowledge. In other words, selling online is an art and science! This is where Russell Brunson and his DotCom Secrets book come in—claiming to hold tried-and-tested “Secrets” to make it big.

The book—which is the first installment of a “Secrets” trilogy—aims to provide readers with actionable information to make the online marketplace your playground. It’s touted to offer the secrets to selling anything to an

online market of over 2 billion shoppers. But as much as e-commerce is an industry that’s ripe for the taking, succeeding as an online entrepreneur is easier said than done.

The Issue with Selling Products and Service Online

According to several sources—including Forbes and HuffPost—up to 90% of online startup fail within 4 months. This points to a serious challenge in the industry. Why are so many online entrepreneurs giving up? And what can be done to change the narrative?

One of the main “thorns in the side” of most online businesses is the lack of conversion and traffic generation. Make a mistake with your digital marketing technique or sales model—and you’re doomed to be part of the “failure statistic.”

It’s imperative to understand that times have changed—along with traffic generation and SEO practices. Some common traffic generation mistakes include:

Content that Doesn’t Offer Value

Content is king! This is a phrase that was popularized by the late Steve Jobs—and it still holds true today. But when it comes to digital marketing, content creation can be a complex endeavor.

When people first learned of the importance of content, many churned out blog content in a factory-esque zeal—paying little regard to the quality of the value of their posts. But as expected “checks-and-balances” soon followed in the form of improvement to the Google algorithm. Those who focused on quantity over quality endured the full wrath of the search engine.

My point is that the content you share should be of great value to prospects – i.e. if you hope to generate traffic. Russell Brunson’s DotComSecrets highlight this issue through the concept of a funnel.

Using the Wrong Conversion Strategy

Selling online doesn’t end with generating traffic – it’s just the first step. After you have successfully gained your targeted customer’s attention you will need a well-calculated strategy to turn them into paying customers. Ask yourself: “How will I convince people who visit my website to invest in my services and products?” The answer to this question starts with learning the strategies that work and those that don’t – hence the importance of considering books such as DotComSecrets.

Unscrupulous SEO Practices

Sure, keywords are important for search engine optimization—but just like most things in life, overdoing it does more harm than good. Stuffing keywords into your content or using any other “Black Hat” SEO practices might seem like a fast and easy route to ranking higher for traffic generation—but is it really the best way to go about it? The harm such practices can do to your SEO tactic is immense.

When you use keywords, make sure you approach the subject strategically – unless you want to risk receiving a spam flag.  Instead, opt for tried-and-tested SEO tactics that improve your odds of attracting traffic. Case in point, the purpose of Russel Brunson’s “Secrets” trilogy of books.

Failure to Act on Best Practices

Luckily, Internet Marketing books are readily available to anyone who has an interest in making it big with regard to selling online. There are different books that offer different success strategies to perfect your marketing skills. However, these resources can only help you overcome low traffic and lead generation problems if you leverage and actualize their lessons – which brings us to the main point of this article.  What “lessons” does DotCom Secrets provide? And if there are valuable as advertised, how can you make the best of them?

DotComSecrets in a Nutshell

1st Edition (2015): Dotcomsecrets—The Underground Playbook for Growing Your Company Online

2nd Edition (2020): Dotcom Secrets—The Underground Playbook for Growing Your Company Online with

Sales Funnels.

Author: Russell Brunson


E-book ISBN: 9781401960605

Audiobook ISBN: 9781977309679

Hardcover ISBN: 9781401960469

What Makes DotComSecrets Different from Other Internet Marketing Books?

There are tons of internet marketing books—each with their own perspective and nugget of wisdom. So, what makes DotCom Secrets worth my consideration? Well, I was first attracted to the book due to its backstory and underlying factors. In particular, the author’s experiences and the purported purpose of the book.

A Sneak Peek into the Author – Russell Brunson

Born in the 80s, Russell grew up as a normal kid. His father (Ross Brunson) and mother (Marde Brunson) made sure they supported him in every way—as any good parents should. But despite his typical upbringing, Russell showed a unique passion for collecting junk, and venturing into any business offer that came his way made him differ from other kids his age. Some of his notable achievements that make his proposition even more convincing include:

At just the age of 25, Russell created a product— “How to Create A Potato Gun”—which was purposed to help its buyers and act as an upsell. This was his first venture into the online marketing industry. After his college graduation, the potato gun project earned him decent figures—and poised him for a future in online business.

In 2003, his prowess in online marketing manifested through a one-of-a-kind marketing tool known as Zip Brander. Its purpose was to automatically increase backend profits and boost the number of prospects visiting a website.

In 2014, he took a big step in his career by co-founding the company, Clickfunnels (also known as Etison LLC) along with Todd Dickerson. The software company grew into a million-dollar one and had over 100,000 paying customers in the first three years since it was launched.

He later decided to share his success stories and inspire people. He wrote and published his “secrets” books—one of them being DotCom Secrets, which became a best seller with 250,000+ copies.

In 2018 he coached over 206 ordinary people into millionaires using his software, training, and teachings and later assembled as part of the “2 Comma Club” (PS: The club’s name is derived from the commas on $1,000,000).

Purpose of the Book

Do you want to excel in the lucrative e-commerce industry? Of course, you do! Otherwise, you wouldn’t be reading this post in the first place. DotComSecrets claims to offer a solution to this universal goal by targeting the most common challenges facing online businesses – generating traffic and converting prospects.

Over the years, the question of why a website gets low traffic—or has traffic but generates low leads—has on several occasions, gone unanswered. Russell realized that there were too many companies going to a fall due to low traffic and conversions.

But with Russell encountering the same problems many of us encounter and succeeding, DotComSecrets gets a point. As highlighted earlier, the book Dotcom Secrets aims to provide the secrets to getting more traffic and increasing conversion rates. The author includes sales scripts, marketing funnels, and other strategies to sell online.

If you have been active in the online industry or digital marketing, you might have heard whispers of Russell and his books. Although DotComSecrets was originally released in 2015, the book still causes a stir in the industry to-date. Unsurprisingly, it has racked up quite a number of positive reviews—partly due to the relevance of the information, which is relatable to most.

Why Read DotComSecrets in the First Place? – Potential Benefits

Just like a recipe book, Dotcom Secrets is organized in a step-by-step format—making sure you have all the ingredients and instructions necessary. The book not only contains “how-to” questions, but also the guidelines to conquering the questions. Here are some benefits of reading the book (based on my personal experience/opinion).

The book is for all businesses, whether a new one or an already existing one.

For the new businesses, you get to learn the importance of a funnel and the book goes to show you how to create one.

For the social media “holics”, you get to learn how you can use your social media hobby to attract your ideal customer.

It will help you understand your clients’ needs so that you can major in offering the best.

Once you know the type of client that can benefit from your product, you can devise better ways to reel them in.

You will learn the importance of quality over quantity—and how you can score loyal customers in the process.

However, the benefits above are merely my take on the book after combing through its page. The key question remains; is DotComSecrets valuable for YOU? Is worth buying, reading, or incorporating it into your business strategy? Read on for a summary of what is in the book.

What Should You Expect inside Russell Brunson’s Dotcom Secrets (1st Edition)?

Now to what really matters—the actual content housed between the covers of the book. As elaborated below, the DotComSecrets is structured in five sections—with each of them addressing a different purpose, style, or strategy.

Ladder and funnels – SECTION 1 Here

We always want to sell the most expensive product or the best services to our customers. But in a practical online setting this more of a fairy tale. In reality, clients often don’t have the courage and trust to take on high-value products.

Russell  Brunson begins by introducing the value ladder. This is designed to help you visualize the services or products you offer—starting from the lowest to the highest in terms of prices. On the lowest point, the customers are more willing to purchase your products/services, but as they get comfortable, they turn to your most expensive products—which of course have more value than those lower in the ladder.

The sales funnel model proposed by Russel is designed to help you capture customers in ascending order. But before this, he insists on the need of knowing who your dream customers are. Russel goes ahead to divide website traffic into 3 different parts—which I’ll only mention since I don’t want to spoil the fun for you.

The traffic you control

The traffic you don’t control

The traffic you own

Your Communication or Follow-up Funnel – SECTION 2

The same way you are “attracted” to Brunson and his ideas is the same way your customers should be “attracted” to you. Brunson describes an attractive character as an important aspect of making your sales funnel strategy thrive. In this case, the attractive character refers to someone that the target customers or rather ideal clients can relate to.

In my opinion, the most interesting part of this section is the last bit. He gives scripts of how you can send emails to the customers who have already signed up for your offering or proposition. In particular, he elaborates his “daily Seinfeld sequence” email strategy.

Funnelology – SECTION 3

A successful funnel is one that has been designed based on tactics derived from what works – i.e., other successful funnels. This section is meant to encourage you to take advice from experienced professionals who have succeeded funnel-wise—and leverage it for your growth Russel highlights 5 elements of different campaigns that are successful—including lessons on reverse-engineering the structure of your competitor’s funnel. He also highlighted 7 more phases associated with a funnel:

To make you understand the different phases he states that: The real difference between having a six-, seven-, or even eight-figure business is whether you understand the phases of a funnel and can successfully monetize the different points along the line” The last part of the chapter covers all the twenty-three block builders of a funnel. He compared creating a funnel to matching different blocks together. I really found this part more practical and workable.

Funnels and Scripts – SECTION 4

This section consists of extremely amazing ways that you can use to promote your funnels or product offerings. Russell  Brunson states that the offers should follow a specific rule to emerge into a perfect One Time Offer (OTO). He goes ahead to give the trick he uses to create his funnels and how they work.

The final part of this chapter covers the different types of funnels i.e.

Frontend funnel

Middle and value ladder funnel

Backend funnel

Clickfunnels – SECTION 5

This being the last section, Russell Brunson takes the opportunity to advertise his product – Clickfunnels. If you happened to miss what Clickfunnels is, it’s a multi-million-dollar SaaS software company that Russell Brunson—in partnership with Todd Dickerson—brought created. I believe this section also serves to motivate readers to strive for similar height as ClickFunnels.

How Does DotComSecrets Compare with Other Books by Russell Brunson?

Brunson has authored three “secrets” books namely:

Dotcom Secrets

Expert Secrets

Traffic secrets

Dotcom Secrets vs Expert Secrets

Dotcom Secrets majors on people who have companies that need more traffic conversion and online sales growth. On the other hand, Expert Secrets is primarily focused on helping new and established businesses cement themselves as experts.

Dotcom Secrets vs Traffic Secrets

Dotcom Secrets elaborates on the processes that you need to follow to understand your customers’ price range using a “value ladder”, how you can create good communication with them, and how you can create or grow your funnels. Traffic Secrets on the other hand majors on how to know your dream customer and fill your funnels—plus several growth hacks you can use.

DotCom Secrets Pricing

Official Website: FREE (you only cover shipping costs of $9.95 in the U.S. or $19.95 internationally)

Amazon: $21-74 (Hardcover) or $12.99 (Kindle)

Barnes & Noble: $26.99 (Hardcover) or $12.99 (NOOK Book)

Wait, why is the book free only if you purchase it from the official website? This is actually part of what Russell Brunson teaches in his books and seminars. It’s a way to engineering successful funnels by offering the book free—and effectively luring you into his “value ladder” with the hope that you’ll climb higher.

Only $7.95 and you have a book that could change your life status forever.


As an added advantage, DotCom Secrets comes with Free bonuses as shown below:

The 3 Core Funnels eBook ($47

Network Marketing Secrets eBook ($47)

Funnel Audibles ($97)

108 Split Test Winners eBook ($47)

30-Day DotCom Secrets Challenge ($97)

Pros and Cons of Dotcom Secrets

Why should you order DotComSecrets? And why shouldn’t you order the book? Here are some advantages and disadvantages I picked up on while reading the book. This information is also based on information from the views of other readers on the internet.


  • One of the biggest advantages of using Dotcom Secrets is the fact that you get to know the value ladders and sales funnels that can add value to your marketing strategies and scripts.
  • The book is free if ordered from the official website! Having such a wealth of knowledge for with little-to-no dent on your budget seems too good of a deal. Of course, you have to cover the shipping fee—but it’s still pocket-friendly at $9.95.
  • The book has simple strategies that are clear and precise—making it easy to understand and enforce in a practical setting.
  • You learn ways of communicating with your audience thus improving your relationship with customers.


  • The fact that it majors on online businesses is a bit of a disadvantage to brick-and-mortar stores.
  • The book will be of great help only if you have an existing business—although it can somehow suit start-ups.


There is no better way to rate a book or determine its suitability than from the horse’s mouth – i.e., previous customers. If you care to know that actual buyers think of DotComSecrets, here are snapshots of a few examples:

All in All, Should you Get a Copy of DotComSecrets?

If you have invested several cents on your online marketing platform and you are currently not yielding the results you expected, then yes! DotComSecrets is loaded with actionable strategies—or “Secrets” as Brunson calls them—to sell products online. 

The book contains valuable information that you will need to make your funnel, pull valuable traffic, and generate leads, and convert them into paying customers – i.e., sell products by pushing them down the funnel. The tips offered by Russell can also help startups pick up the pace for long-term sustainability – hence evading the 90% startup failure rate highlighted earlier in the article.

In short, I believe Russell  Brunson is a great author and an inspiration to aspiring online entrepreneurs. As an expert in the field of online marketing and an individual who has endured similar problems to his readers, his books are worth reading.

With all this in mind, consider ordering a free copy of DotComSecrets. Preliminary information from this review gives the book a thumbs up – now it’s up to you to determine whether the “Secrets” are applicable to your business model and unique needs.

Affiliate Disclosure:

Please note that this Expert Secrets review contains affiliate links. I am an independent affiliate of Expert Secrets products and not an employee. The review and opinion highlighted in this article are my own and they are in no way official statements by eBusiness4us or Expert Secrets. | Russell Brunson

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Unbiased Review Of Traffic Secrets

Unbiased Review of Traffic Secrets
Does the Russell Brunson
Book Really Help You
Attract More Traffic?

Looking to increase traffic to your website, generate leads, and convert prospects into paying customers? Well, so am I! And every other content creator—from your local café to businesses in the farthest reaches of the internet. We all want a piece of the pie (i.e., online users), but it’s proven to be an elusive endeavour.

In the shambles of the never-ending challenges in content marketing, one seasoned marketer came with ideas, strategies, and tricks that he claimed were the “secrets” to increasing traffic and consequently boosting revenue. The guy I’m talking about is Russell Brunson (more on who he is later) and he has released a trilogy of “Secrets” books over the years—the latest instalment going by the name “Traffic Secrets.” (PS: The Traffic Secrets book is not to be confused with the course, which has a similar name and ownership).

Brunson claims that the book “shows the simple process that we have used to get TENS OF MILLIONS of people to come to our sites every month. It’s a simple strategy that any company could implement, even if they don’t understand what traffic is.”

But does the book deliver on its claim? Does it offer a “simple” solution to the age-old problem that is responsible for some of our sleepless nights? Well, I was as curious as you—so, I took it upon myself to carefully read the book and see if it really offers traffic secrets for improved lead generation. Read on for an unbiased review of traffic secrets—including a look at the content of the book, pricing structure, whether or not it’s worth ordering.

Disclaimer: I might be straightforward, brutally honest, or even blunt on some occasions.

The Challenge with Traffic Generation

“I need to generate more leads—but I’m not attracting enough traffic to my website!” If this sounds anything like you, take heart in the knowledge that you’re not alone. Generating traffic and leads is arguably one of the most common problems facing marketers today.

According to HubSpot’s State of Marketing Report, generating enough traffic has been a thorn in most marketers’ campaigns for the last couple of years. Even as technology advances and content marketing strategies change, the same traffic generation problem seems to persist. If anything, it’s harder for digital marketers to 

excel in the highly-competitive industry owing to the multitude of options and marketing platforms available today—i.e., it’s hard to ascertain the best avenue to allocate scarce resources.

But whether producing demand for content and attracting prospects is a problem or not, one thing remains certain—increasing traffic is crucial! Regardless of your industry, content marketing strategy, business model, or goals, your personal/business website needs traffic. You can have the best-designed site with killer content—but if it’s not attracting the right audience, you might as well be flushing your efforts down the drain.

Like millions of other digital marketers, Russell Brunson noticed this enduring problem and sought to offer a solution. A solution he calls “Traffic Secrets” – i.e., the title of his new book.

Traffic Secrets in a Nutshell

Name: Traffic Secrets – The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers

Written by: Russell Brunson

Forward by: Dean Graziosi

Price: FREE (with an asterisk—skip to the pricing section below to find out why)

Shipping costs: $9.95 in the United States or $19.95 Internationally


e-book ISBN: 9781401957919

Audiobook ISBN: 9781401957926

Hardcover ISBN: 9781401957902

First Thing’s First – Who is Russell Brunson?

In all honesty, the internet is littered with self-appointed gurus who claim to have insider knowledge or tricks to pull ahead in the online game. Most are scammers (for lack of a better word), while others are the real deal. And in my book, the difference between true gurus and wannabes is in their actual results. So, where does Russell Brunson lie? We don’t want to waste our time with a scam, do we? I’ll list some facts on his proven achievements and let you decide whether you’re willing to read more on his work or close the browser tab.

Notable Achievements by Russell Brunson


He has a humble beginning—from selling supplements, video games, and potato guns online (yes, you read that right, the co-founder of one the biggest SaaS startups in the sale funnel industry sold potato guns—and I think that’s pretty neat. Anyone up for a potato battle royale?). Despite the hurdles in his early shot at online success, he went to co-found ClickFunnels—a SaaS company that grew to a million-dollar company from scratch in the span of three years. This is the personification of the phrase, “from zero to hero.”

Layer 7

Russell Brunson is the co-founder and CEO of Etison LLC, popularly known as Clickfunnels. It is a software company whose main goal is to empower online entrepreneurs to achieve their full potential through software solutions. Forbes valued ClickFunnels at $360 million as of 2017, with over 100,000 active users leveraging the SaaS product.

Layer 8

Brunson is widely regarded as sales funnel aficionado and a digital marketing expert, with a knack for racking up the numbers. In an interview at the Mixergy, he said: “Traffic is the next logical progression. So as soon as someone has bought something, in the customer’s mind I believe that problem has been solved, and it’s like, ‘Hey, what’s the new problem that’s been opened up because that problem has been solved?’ That’s the logical upsell.”


He has authored two books—”Dotcom Secrets” and “Expert Secrets”—both of which are best sellers. He sold over 400,000 copies of both books. (It’ll be interesting to see how his third and arguably most coveted book fairs).

Layer 9

Back in 2018, he held a 90-minute talk at Grant Cardon’s 10X Growth Con. This sounds like any other talk until you learn that he made a whopping $3,000,000 in those 90 minutes. That’s the equivalent of a single game of football (or soccer if you’re American).

Layer 10

As of 2020, his teachings, training, software, have yielded 728 millionaires – i.e., member of his exclusive Two Comma Club.

If you’ve given the guy your mark approval, let’s see what he offers aspiring marketers. What are his products like?

What is the Book About? What You Stand to Gain from Reading Traffic Secrets

If you have the slightest interest in funnels and lead generation/nurturing strategies, there’s a good chance you’re well aware of the buzz surrounding the Traffic Secrets book prior to its release. Online chatter hubs were rather ecstatic and gleaming with anticipation—probably due to the success of the other two “Secrets” instalments and some touted claims that the new book would be game-changing.

The selling point of Trading Secrets is geared towards offering a solution to one of the most problematic hurdles in any content marketing campaign – generating traffic! Navigating the ruthless jungle of online business is hard as it is—so when you toss the issue of low traffic into the broth, it becomes hard to cope. But Russell Brunson did it, right? Why not me?

Traffic Secrets is written in a manner that leverages Brunson’s success to make it even more convincing. I could go on and on about the rhetorical strategies of ethos, pathos, and logos used by the author—but I don’t want to unleash the nerd in me, yet.

Simply put, Traffic Secrets was written to help entrepreneurs venture in the online wilderness, armed with the right marketing skills to make your offering juicy enough to lure potential customers to your website. It mainly focuses on workable strategies on traffic generation to your sales funnel or business website. He shares the strategies that helped him grow his startup into a million-dollar business—with the hope that you can replicate them to drive traffic to your Podcasts, Instagram, Facebook, YouTube, websites, or sales funnels.

Who Would Benefit from the Traffic Secrets Book?

Do you have an online business? Or does your business have an online presence? If your answer is yes to any of these questions, then Traffic Secrets may offer some useful information for you.

Since it was written to generate more traffic and leads, anyone in the world of online can leverage its teachings. This includes anyone in blogging, affiliate marketing, freelancing, network marketing, 

e-commerce, infopreneurs, consultants, online coaches, B2B companies, local businesses, or people attempting to “dip their toes” in online business.

Who Would NOT benefit from the Traffic Secrets Book?

Are you looking for a “get rich quick” trick? If so, Traffic Secrets will disappoint you! The book focusses on tactics and strategies that help you grind out your success. Don’t expect to become a millionaire overnight by reading a few pages. Start slow, hone your skill with the help of the book, and claw your way to the top—just like Russell Brunson and member of his Two Commas Club.

A Peek into the Content of Traffic Secrets – Main Topics and 20 Secrets

What’s really inside the Traffic Secrets book? To summarize the contents of the book by Russell Brunson, I’ll list the main topics and highlight the points he discusses in each. Traffic Secrets can be categorized into 3 sections, collectively explaining 20 secrets to generating traffic to your funnels.

Your Dream Customer – SECTION ONE

Who is your ideal customer? And where are they on the internet. This first section expounds on these questions, among others. It highlights the need for researching your possible clients and pinpointing where you’re likely to find them on the internet. Is it on a forum, video sharing, or social media platform?

The logic behind the approach in this section is that different target audiences have different preferences. For example, my grandmother probably doesn’t care about Instagram, but she may be active on Facebook. So if your products appeal to the elderly, you’ll have better luck driving traffic if you focus your content marketing strategies on Facebook. Brunson also goes ahead to include tips on writing a convincing story-based ad copy and re-target ads (mostly on Facebook)—which can help you attract and connect with your audience across all social media platforms. This is all encompassed in 7 secrets as shown below:


Secret 1: This is a traffic generation secret on how to identifying your dream customers—including ways to relate to them on a personal level. This steers your business in the right direction on how to best serve clients.


Secret 2: Where is your target audience hiding on the internet? Uncover them and start luring them into your sales funnel.


Secret 3: The 3rd secret highlights ways of capturing the attention of your dream customers and convincing them to listen to your offering. Your story should be good enough to make the prospects stop what they’re doing.


Secret 4: How can you “slap” your message right in front of your target audience? Brunson provides two ways to achieve this and effectively drive traffic.


Secret 5: This is more of a safety net secret. It shows you how to secure your marketing efforts against algorithm changes by Facebook, Google, or any other platform.


Secret 6: Brunson claims that this secret holds a “hush-hush” truth that may determine 81% of your potential sales. (I know you just squinted to verify the claim or muttered “hm!” under you breathe—that was also my first reaction).


Secret 7: This final secret of the first section highlights ways to collaborate and build lasting business relationships with reliable partners.

Fill Your Funnel – SECTION TWO

The 2nd section of the Traffic Secrets book attempts to explain the different sources of web traffic—including email lists, influencer podcasts, SEO-optimization, Google ads, and social media ads

Brunson also covers the importance of leveraging the power of affiliate marketing to drive traffic. Keep in mind that this is the same strategy that ClickFunnels has effectively employed for years to attain its currently massive following.

Secret 8: This literary discusses how to lure your dream customers from anywhere on the internet—including your competitor’s camp. Brunson intends to turn you into a modern “Pied Piper,” minus the tights spotted by the Disney character.

Secret 9: Brunson talks of the need for a consistent marketing strategy. He advises against riding on a “roller-coaster” and gaining a stable foothold of your market.

Secret 10: Which patterns are responsible for your dream audience’s social media activity? Brunson elaborates on a short daily strategy that could significantly rack up your social media following.

Secret 11: Having social media followers is not enough. You need to funnel them into your business vision—and Brunson supposedly has a trick to help you with that.

Secret 12: Lay down plans and strategies to attract prospects of Google rather than chase them—including those who have not heard about you yet.

Secret 13: This is a 6-step guide of tactics Russell uses to serve his dream customers.

Secret 14: Trends come and go, with some being more favourable than others. The 14th secret shows you how to stand tall, regardless of any unfavourable forces/trends in the market.

Secret 15: Learn how to repurpose your content to suits each social media platform.

Growth Hacking – SECTION THREE

The final section of the Traffic Secrets book teaches you how to tap into the YouTube channels and podcasts of other audiences, create an effective affiliate program to promote your services, and design landing pages that convert, to name a few.

Secret 16: Allow your audiences to learn more about your offering, products, company, and everything in between with the help of a “hub” style landing page.

Secret 17: This secret contains 3 strategies to tap into new and existing distribution channels. The objective is to set up your online business for long term success.

Secret 18: Learn how to create a team of motivated marketers that push your services or products to the market in 5 simple steps.

Secret 19: Cold traffic? No problem! Brunson claims he has a 7-Phased strategy to turn the coldest of traffic into “hot qualifies buyers.”

Secret 20: Brunson caps off the book with 3 “growth hacking” tricks to scale your business.

FREE Bonuses that Come with the Traffic Secrets Book

After buying the book, you also gain access to free bonuses that Brunson claims amount to over $500. These bonuses include:

Let’s Talk Money – How Much is the Traffic Secrets Book?

Get this…cuing the drum roll…the Traffic Secrets book by Russell Brunson is FREE (from the official site)! Awesome, right? But before you get too excited, keep in mind that there is a slight catch. Yes, the book is free—but you’ll have to cover the shipping fees and deal with some upsells that come with the package. Here’s a breakdown of the prices from different vendors.

Official Site (Recommended):
FREE + $9.95 for shipping in the U.S. (or $19.95 internationally), plus a FREE $509.95 bonus

$18.78 for the hardcover (exclusive of shipping cost) or $12.99 for the Kindle version

Book A Million:
$26.99 for the hardcover version or $12.99 for an eBook.

Barnes and Noble:
$26.99 for the hardcover or $12.99 for the NOOK book.

FREE Bonuses that Come with the Traffic Secrets Book

After buying the book, you also gain access to free bonuses that Brunson claims amount to over $500. These bonuses include:

30 Day Traffic Secrets Challenge: This bonus feature helps you crank up your engines and get started on your journey. It’s designed to help you save your progress and take the crucial steps necessary to achieve your goals.

Traffic Secret Foundation: This consists of a video where Russell Brunson trains viewers in a live event at the Funnel Hacking (PS: The one-year event could have set you back $997 had you attended). In the video, highlights the framework and foundation of traffic generation and pulling prospects into your sales funnel.

How to Make A Video Go Viral: Get a peek into the science behind creating videos that pull viewers by the masses as told by Prince EA—a YouTuber with over 3 billion views and 5 million YouTube subscribers.

The Ultimate Unfair Advantage: This bonus features a video by Dean Graziosi—who wrote the forward of the Traffic Secrets book and authored best-sellers such as “Millionaire Success Habits” and “The Underdog Advantage.” Graziosi shows you how to drive traffic using a simple DIY tactic.

The Ultimate Unfair Advantage: This bonus features a video by Dean Graziosi—who wrote the forward of the Traffic Secrets book and authored best-sellers such as “Millionaire Success Habits” and “The Underdog Advantage.” Graziosi shows you how to drive traffic using a simple DIY tactic.

Please note that the bonuses discussed above are only available if you order your book from Russell Brunson’s official Traffic Secrets website –and not from any other avenue.

Does Traffic Secrets Come with Upsells?

Well, yes. Although the book is advertised as “free,” placing an order is swiftly followed by four upsell as shown below:

Traffic Secret live event ($97)

A 2-day private event—typical taught to students who pay as much as $25k annually.

The Trilogy Box Set ($197)

This includes DCS, Expert Secrets, Traffic Secrets, and Unlock Secrets (i.e., a workbook for the three books mentioned).

Traffic Secret audiobook ($37)

This upsell is inclusive of a Funnel Catcher Report, Perfect Webinar Hack, The 7-day launch funnel, Invisible Traffic funnels, and an Audiobook.

Funnelytics software for funnel tracking ($397)

This is a software that allows you to set goals, make plans, and deliver results. The tool can synchronize with other software like the Clickfunnels, LeadPages, and ActiveCampaign, among others. Keep in mind that Funnelytics is available for $470/years from the official website—whereas the offer by Brunson is a one-time payment plan of $397.

Pros and Cons of Trading Secrets Book


Judging from the fact that it’s authored by Brunson—who has a similar experience to most aspiring online entrepreneurs and has thrived—it fosters a sense of confidentiality and trust.

For newbies, the book offers great help that will make you understand the importance of traffic generation and guide on the best strategies for your business.

Weighing all the knowledge it offers, we can say the pricing is fair and affordable.

The bonuses are like extra dessert after your first round of dessert.


The reviews on Amazon are less than convincing. Traffic Secrets barely has enough reviews—especially for a book that attracted a considerable amount of attention prior to its release. Could this point to a flaw? Maybe it has something to do with the convenience of ordering from the official website.

The affiliate idea may not work for most businesses. According to Russell, ClickFunnels thrived because of affiliates. But what about companies that cannot afford to pay affiliates for each sale they make?

Traffic Secrets Testimonials and User Reviews

What is the word on the ground? What do actual buyers of Traffic Secrets think about the book? Are they satisfied with their order or are they wallowing in regret over wasted efforts?

According to the 2019 Edelman Trust Barometer Special Report, brand trust is one of the most important factors that determine consumer decision—yet more and more people are losing trust in most brands. As an online consumer, I strongly concur with this finding and its implications.

Let’s be honest: As rosy as the touted claims by Russell Brunson and the Traffic Secrets book may sound, it’s hard to trust the brand owner without reserving some doubt. For this reason, I turned to the voices that really matter – i.e., other users like me who ordered and read the book. Here’s what they had to say:




Takeaway – Should You Get a Copy of Traffic Secrets?

If your business has an online presence and you give two cents about traffic generation, then ordering the book is a no-brainer in my opinion. Every business—big or small—needs to attract enough traffic to not only thrive but survive in the harsh online landscape. No traffic = no leads = no customers = no sales = your business going under.

As you can tell from the outline, Traffic Secrets is designed to help you improve your marketing strategy and consequently scale your business to greater heights. So why not order a free copy today and learn the proper way to generate traffic and stand out? Russell Brunson and tons of other marketers have leveraged the information and thrived, why not you?! Order a copy and gain invaluable knowledge.

Affiliate Disclosure:

Please note that this Traffic Secrets review contains affiliate links. I am an independent affiliate of Traffic Secrets products and not an employee. The review and opinion highlighted in this article are my own and they are in no way official statements by eBusiness4us or Traffic Secrets.

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