The Ultimate In-

depth Review on

Pricing and Features

Looking to connect with your online customers more than ever before—and rake in a truckload of cash in the process? Well, who doesn’t?!  This is the implied/interpretive promise of SendOwl – an eCommerce platform that goes out of their way to help you sell digital products.

The owl-obsessed software company—which was founded by George Palmer a decade ago in 2010—acts as the seamless link between you (the online seller), your payment providers and your customers/prospects.

SendOwl puts you in a position to sell directly to customers and receive payment in the same fashion. Whether you are a solopreneur, a small business, an internet marketer, or a high-volume seller, SendOwl uses its rich feature-set to make digital sales as easy as digitally possible.

With the nitty-gritty all taken care of for you, you have plenty of time to make sure that your products and their presentation are unlike any other on the internet.

Starting at $9 a month, each SendOwl pricing tier appeals to a certain kind of seller—with the $39 Business package being the crème de la crème of their pricing package. In addition to a standard 30-day free trial, SendOwl gives you the chance to see each module in action with a plethora of individual demos available. Want to see how subscriptions work? There’s a demo for that. Video streaming? You can demo that too.

Now that you have a rough idea of what SendOwl is all about, let’s see what the platform can really do. This includes an in-depth SendOwl review, an analysis of the SendOwl pricing structure, the best alternatives to the eCommerce platform, and everything in-between.

The end goal is to hold SendOwl to their bold claim that they are “The only ecommerce platform that cares about conversion rates, ease of use, and owls.” Well, I don’t question the last part on owls—but the rest is up for debate.

So, read on for an in-depth review of SendOwl pricing plans and features. The content in this article is based on hands-on experience, reviews from online users, and a deep internet search (over 30 open browser tabs kinda deep).

Unpopular opinion: I don’t know about you, but something about SendOwl’s mascot gives me Harry Potter vibes. Think about; the messenger owls; the lightning bolt symbol that resembles the iconic scar on Harry’s forehead; a red cape—but maybe that’s just the Potterhead in me talking. Oh wait, the SendOwl was actually inspired by Harry Potter’s pet owl, Hedwig.

What Problem Does SendOwl Solve? – The Platform’s USP

Do you sell online? If you’re interested in a SendOwl review; you probably are. If you just happened to stumble on this article; think of it as fate—as you can’t afford to not (yea, yea, I know I used a double negative) sell online in this day and age.

According to industry estimates by Statista, there are over 2 billion people who purchase items online as of 2020—and the number keeps growing. There’s a world of opportunity on the internet and it’s up to you to grab it by the lapels by selling items online.

Source: Statista

The only problem is that you’re not the only one who’s seen the lucrative opportunity that lies in eCommerce. The competition is stiff and standing out is a figuratively fierce battle for the fittest. To thrive you need the right approach and tools to give you an edge.

As an online seller, you dream of the perfect partner; the perfect platform. You want to focus on delivering the best digital products directly to your beloved customers without worrying about the link in-between. You want to sell as many of your digital goods as possible and then sell some more.

Enter SendOwl – your possible (key word being “possible”) knight in shining sales numbers. According to the company’s homepage, you can “Create products to sell in 20 seconds…Get customers to buy in 20 seconds.” They even go on to claim that their sellers have collectively made over $1.3 billion in sales.

At face value, subscribing to SendOwl looks like a heaven-sent eCommerce solution for aspiring online sellers. But does it really offer value for money in a real-world setting? Do the features of the SaaS platform warrant the SendOwl pricing level?

SendOwl Pricing

A key part of a SendOwl review—or any SaaS/product review for that matter—is the pricing.

As hinted earlier, the standard SendOwl pricing structure starts at an affordable price of $9/month for the Basic offer. The other offers include a Standard plan ($15/month), a Premium Plan ($39/month), and a Business Plan ($39/month). Here’s what each of these SendOwl pricing plans offers individually:

Basic SendOwl Pricing Plan:

If you’re looking for a shopping cart platform to test the waters before upgrading to a more feature-laden option, SendOwl’s Basic plan is a good starting point. For a relatively low price of $9 per month, you can list 10 products, you get 1GB of storage and limited customizations. You’d be relieved to learn that it’s not just a glorified plan to lure you into upgrading. The Basic plan offers great value on its own.

Standard SendOwl Pricing Plan:

If the Basic plan just doesn’t cut it for your growing eCommerce business, you can scale with the Standard SendOwl pricing plan for $15 per month. For this, you get 30 products, 3 GB storage, affiliates, PDF Stamping, and the ability to customize your cart to your heart’s desire.

Premium SendOwl Pricing Plan:

With 100 products, 5GB storage, a cart abandonment feature, video streaming, upsells, and 1 subscription for $24—the Premium plan strikes a sweet spot when it comes to features vs pricing. No wonder it’s their most popular plan.

Business SendOwl Pricing Plan:

The highest pricing plan goes for $39 per month—offering 250 products, 150 GB, 3 subscriptions, and an option for multiple users. And if the Business plan is still not enough to accommodate your first-growing/established online business, you can give SendOwl a call to increase your limit.

The SendOwl’s pricing plans are pretty straightforward, right? Well, not entirely. The waters get murky the more you delve into the platform. For example, they offer a 30-day FREE Trial (which is a welcomed option), a completely different “Self-Hosting” Pricing Plan, and a Subscription plan.

30-day FREE Trial of SendOwl

How does testing a relatively powerful eCommerce platform for 30 days with No Costs and No Credit Cards? It’s obviously an amazing deal for both serious window shoppers and those of you who live for the freebies.

The “No Credit Card Required” part of the deal is like a cherry on top of an already scrumptious cake. I’m pretty sure most typically take a sharp about-turn the moment a Free trial requests your credit card information.

The 30-day FREE Trial is available for all SendOwl pricing plans—meaning you’re better off going for the most advanced offer to test SendOwl at its full might.

Self-Hosting Pricing Plans

With the Standard Pricing Plan, the product file is uploaded to SendOwl—whereby they protect it. But what if your product is already stored elsewhere? If this is your situation, you can opt for the Self-Hosting pricing plan—which is cheaper than the Standard prices.

Although it has a starting price of $19 per month, it offers significantly more features—including 500 products. The highest offer is priced at $79 per month for up to 7,500 products.

Subscription Pricing Plan

If your eCommerce store is more subscription-based than product-based, the Subscription pricing plan is made with you in mind.  The pricing ranges from $24 per month to $99 per month—depending on the number of subscriptions, products, and storage.

All factors considered; beginners are likely to have a hard time figuring out which pricing plan is which. The prices are reasonable and the FREE trial is great—but SendOwl should work on making their pricing structure easier to understand.

Features and Capabilities – The SendOwl Review


SendOwl understands the need to have an inclusive storefront where all your customers can be catered for in whatever language is native to them at checkout.

Payment Options:

With a variety of payment options, none of your customers will be limited to one method, and this convenience is bound to go down well with them, prompting return visits.

Choose Where to Sell:

Whatever marketing avenue suits you best, SendOwl will let you pursue it. Sales can be made via blogs, social media or your website.

Simple, Modern, Responsive Checkout:

The checkout system can make or break your sale volume. Simple and straightforward does the trick for many customers, while modern and responsive are pretty much a requirement at this point. Responsiveness builds a good reputation and improves perception. SendOwl also knows how heartbreaking cart abandonment can be and helps rescue the otherwise                                             doomed would-be orders and buys.


Everyone loves a good discount. SendOwl facilitates running promotions on your storefront by offering targeted and trackable discount codes, while also letting you set expiry periods to prompt your customers to take action within limited periods.


SendOwl can boast of being one of the few platforms that offer upsells, both pre-checkout and post-payment to ensure that your sells potentially get you more sales.

Affiliate System:

Your products may be so good that some customers might want to overpay. In such a case, you may opt to leave the pricing relatively dynamic, with a set minimum of course. You will, at the very least, protect your margins. This leaves the door wide open for those who are feeling philanthropic!


Gifting System:

SendOwl has a gifting system that even includes personalized messages and future delivery dates, you know, for those special occasions. It is always a good thing when customers associate your products with that feel-good feeling when gifts are exchanged.

Staggered Sales:

The flexibility of SendOwl platform comes into full view with features like the Drip functionality. Instead of having a one-off sale, products can be released in bits over a select period of time to keep the customers coming back for more. This feature is available for subscriptions, one-off, and bundled products.


Subscriptions are becoming the go-to for big and small business alike. Charging a recurring fee to access a product or service is an appealing business model, and SendOwl makes it easy to set up for your digital products.



Cybersecurity is front and centre with SendOwl, and the security of yourdigital files is assured. Secure delivery, PDF stamping, and video streaming are all to ensure that your efforts benefit you and only you.


One hallmark of a great platform of any kind is scalability. Your business may start small but may grow leaps and bounds and SendOwl will grow with you. No matter the sales traffic, SendOwl will facilitate it.

Increased Conversions:

Editable order emails, reinforced branding, and custom checkout fields are all features with customer conversion in their sights. Everything is personalized, streamlined, fully informative, and your brand is at the centre of it all.

Affiliate System:

You do not have to sweat in an attempt to figure out how to set up an affiliate marketing system. The owl has your back. SendOwl handles all the technical stuff and leaves you with one job, finding people to sell your digital goodies for you.

SendOwl Review – Pros and Cons


The interface is easy to use and relatively straightforward.

The customization options offered by the standard pricing option going forward can go long way in optimizing your eCommerce efforts.

SendOwl supports multiple currencies—which is convenient for online sellers in different corners of the globe.

It facilitates flexible payment models—including trials, plans, and subscriptions.

SendOwl comes with a handy affiliate management feature to take your selling to the next level—but don’t expect advanced functionality.

The software has decent support for integrations.

SendOwl supports one-click upsells and bump offers.

Useful support for coupons and discounts


SendOwl lacks an A/B testing functionality. This is one of the most significant cons due to the value it could offer and the fact that most competitors have the feature in place.

The customer support is a slight let down. They don’t offer phone support or live chat for those emergency moments that could cripple your online business.

If you transact in cryptocurrencies you might be disappointed by the limited level of support.

acks a forever free option like some of its competitors.

SendOwl Alternatives – The Top 3 eCommerce Platforms to Sell Digital Products

While SendOwl might sound like a good option by now, it not the only option. It’s worth considering SendOwl alternatives that would give the owl-obsessed software a run for its money—especially if some of the cons discussed above are deal-breakers.

Here are the best eCommerce platforms to sell digital products and your possible options if SendOwl doesn’t tickle your fancy.

If you’re into simplicity, powerful features, and popularity, you love Sellfy. The software solution is packed with tons of features and a thriving online community of creators from all corners of the globe. It’s even embedded with a visual builder that allows you to get your store up and running in no time—even without coding skills

Like most other eCommerce platforms on this list, Sellfy has a 14-day FREE trial to test out its feature before you decide whether you’ll buy one of the plans—which start at $29 per month billed monthly all the way to $129/month. Please note that Sellfy places a limit on the annual sales in each pricing plan. Earnings that exceed $200,000 per annum in sales necessitate a custom quote.


With hundreds of thousands of sellers banking on Payhip to facilitate the sale of their digital products, Payhip is easily one of the best eCommerce platforms for digital sales.

The platform shines when it comes to helping users leverage the power of social media to boost their sales. It is also responsive for mobile phone users. But perhaps the most lucrative feature of Payhip is it “Free forever” plan that’s limited—but still gets the job done. Other pricing options include a Plus plan ($29/month) and Pro plan ($99/month). One of the downsides to Payhip is their limited customizability.


Much like SendOwl, Podia is a platform that specializes in digital goods—from digital memberships, online learning, to courses. It covers a large chunk of the sales environment such as messaging tools, email marketing, and building an online storefront.

The Podia pricing plan has two options—starting at $39 per month and a premium option for $79 per months. You also get unlimited hosting with the pricing packages. And to make the deal sweeter, Podia comes with a 14-day FREE trial.

User Reviews and Testimonials

According to SendOwl’s annual survey in 2016, 9 out of every 10 sellers recommended the SaaS platform to friends. But very few people would take a company for their word without irrefutable proof.

For this reason, I’ll take the word of people who have seen actionable benefits from SendOwl and those who have seen the worst of the platform – i.e., unbiased online user reviews. Here are some credible testimonials lifted from reliable online review platforms:

Positive User Reviews of SendOwl

Most users admired the eCommerce platform’s pricing structure and features.

Negative User Reviews of SendOwl

Although most reviews were positive, some user found fault in SendOwl’s billing structure and customer service.

Getting Started with SendOwl

Do you sell any of the following products?

If so, then SendOwl is meant for you. But keep in mind that the list above is not exhaustive. You can still use the platform to sell tangible products—despite their marketing campaigns that position them as a digital-forward company.

Whether you go with the 30-day FREE trial or you decide to cash in immediately, below is the step-by-step process you’d take.

Connect your payment gateway of choice. This is the first thing you see in the welcome dashboard. It can be PayPal, Bitpay, or Stripe.

Next, you add your first product. You can sell several products as a bundle, a service, a subscription service/product, or a physical product.

The third step calls upon your creativity—as you’re required to customize your different download page, email, checkout, etc.

Promote your product through the various options—including affiliate and email marketing, to name a few.

Generate reports, review the analytics dashboard, and strategize.

What is the Takeaway from this SendOwl Pricing Review?

Based on this SendOwl review, it’s easy to see why the platform attracts the attention it does. While it’s generally a great buy, I have to admit that there a few kinks that need to be ironed.

In other words, most of you will love the platform’s balance of features and pricing—but a few will be disappointed. To find out where you lie, consider giving the 30-day FREE trial a shot.

Affiliate Disclosure: Please note that the review or the Sendowl contains affiliate links. I am an independent affiliate of Sendowl products and not an employee. The review and opinion highlighted in this article are my own and they are in no way official statements by Etison LLC or Sendowl.

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GetResponse Pricing

GetResponse Pricing
Understanding Email
Marketing Costs

Ever heard the email marketing statistic doing rounds on the internet? The word on the street is that a business can reap an ROI (Return on Investment) of $44 per dollar $1 (i.e. 4400%) in the U.S. or £38 per £1 in the U.K.

With such ROI figures, launching an email marketing should be a no-brainer, right? According to market data, only 8 in every 10 B2C and B2B companies leverage email marketing technology (Respectable figure, yes—perfect, not really). So why isn’t everyone on the email marketing bandwagon? Well, I have a rough guess to explain the lack of full-scale adoption—and it revolves around misconceptions on email marketing costs!

People—especially new online entrepreneurs—assume that email marketing costs are high and only affordable to mid- or large-sized companies that have marketing budgets to burn. Taking this into consideration, the purpose of this article is to dispel the misguided assumption by reiterating the game-changing power of email marketing and how it’s relatively inexpensive.

We’ll dig into the nitty-gritty of GetResponse pricing and a comparison with other popular email marketing tools. By the time you scroll to the bottom (*Spoiler alert: it’s a long way down—but the insights you’ll get are well worth it…trust me!) you should be able to decide whether GetResponse is worth your precious money. And if it’s the most budget-friendly and efficient tool this side of town.

Buckle up for a no-fluff; no chills; brutally honest GetResponse review.

GetResponse in a Nutshell

Tilt your hats and show your respect to the OG of email marketing. Having been formed 3 years before the turn of the century (i.e., 1997), GetResponse is a veteran in the industry—and it shows. But longevity in the industry doesn’t count for much when it comes to technology. Look at Yahoo and Gmail as an example; the former had a 10-year head-start but you can’t mention them in the same breath today.

Veteran status aside, GetResponse boasts of over 350,000 customers, a presence in 183 countries, over 300 professionals, 27 languages, and one of the shiniest trophy cabinets among its peers. If this doesn’t spell “experienced and popular,” I don’t know what does.

In its simplest terms, Get Response is a full-featured email marketing platform. More specifically, and from the horse’s mouth, “We offer a complete suite of simple-yet-powerful solutions, scaled and customized for small and large companies. GetResponse email marketing and online campaign management platform helps entrepreneurs build targeted subscriber lists and send high-impact newsletters, video emails, and follow-up campaigns. It offers marketing automation, responsive email design, hundreds of ready-to-use email templates, landing page creator, and useful statistical analysis tools.

When you think about it; they’re quickly evolving into an all-in-one digital marketing platform—including features such as automated sales funnels, landing page building, webinar hosting, and eCommerce capabilities.

While GetResponse reviews on the internet generally paint the email marketing platform in good light, that is not necessarily the case. Don’t get me wrong; it’s a great platform and some of you will turn into their loyal customers—but it’s not for everyone. To find out where you fall (i.e., whether GetResponse is right for you), read on…

“Money makes the world go round; however, happiness greases the axle. Without this lubricant, life will seize.”

Paul Van Der Merwe

Not sure how the above quote relates to a GetResponse review, but I find it inspiring and real enough to squeeze it somewhere in here. Anyway, back to the topic. The following are some of the most common questions in relation to GetResponse pricing:

How much does Get Response cost?

Does GetResponse have a free offer?

Is there a trial period for Get Response?

How is the billing calculated?

Does the email marketing platform have any hidden costs?

Is the email marketing cost of the Get Response pricing plans justifiable?

Are there any tips or tricks to save on your GetResponse pricing plan?

Are there better deals in the market?

Scroll down for answers to these questions and more.

GetResponse Pricing Plans in Detail

First things first; how much is each GetResponse pricing plan and what are the key differences? As shown in the screenshot above, the company has four plans;

BASIC: The starting offer allows you to send as many emails as you’d like but to a maximum of 1,000 subscribers at an email marketing cost of $15/month.

PLUS: The “Plus” Get Response pricing is basically the “Basic” offering with additional features for $49/month.

PROFESSIONAL: As the name suggests, this is a plan for the pros (as evidenced by the number of features available). It’s priced at $99/month with the same limit of 1,000 subscribers.

MAX: The highest and most exclusive offer available is “Max” pricing plan—which is flexible and negotiable depending on the needs of your organization.

The difference between these plans are mainly in a few core features are shown below. (PS: While there are several differences in features, these are the main ones worth your consideration).

eCommerce capabilities

If you run an eCommerce business and you’d like to leverage GetResponse’s abandoned cart salvaging features, you’ll be forced to subscribe to at least the “Plus” offer.


How many user accounts do you need with Get Response? One? The “Basic” plan is enough for you. Two or three? Go with the “Plus” plan. Five users? You’d have to choose the “Pro” option.


If you’ve read any of my previous work, then you probably know that I’m big on funnels—and for good reason. Whether it’s a marketing funnel or a sales funnel, everyone with an online business must have one in place to generate and convert leads. For now, I’ll quell my urge to talk about funnels and focus on the GetResponse review. So, the email marketing platform allows users access to 1 sales funnel with the “Basic” plan, 5 sales funnels with the “Plus” plan, and an unlimited number of sales funnels with the “Professional” plan. Oh, and you have access to an unlimited number of lead funnels with all options. Neat, right?

Automation Builder

GetResponse has built up an enviable rapport in the industry courtesy of their automation builder—which is arguably their ‘crème de la crème’ feature. It basically allows you to build autoresponder sequences that are tailored to the behaviour of users on your email list. This feature is available on the “Plus” “Professional,” and “Max” feature.


Did you know that 7 in every 10 B2B marketers believe that webinars are arguably the most effective tactic to acquire high-quality leads? If you wish to explore the promising world of webinars as a GetResponse user, you’d have to subscribe to their “Plus” pricing plan or higher.

Any Hidden Costs on GetResponse?

Well, not really. Nearly every GetResponse review you come across claims that email service provider is relatively straightforward and transparent with their pricing.

But hope you’ve noticed that the prices indicated by email marketing platform are only applicable if your list of subscribers doesn’t exceed 1,000. If you’re experiencing a growth spurt and your list exceeds this limit, that’s an extra cost for you.

For example, an email list that crosses the 1,000- threshold (even slightly) up to 2,500 subscribers will set you back $25 (Basic), $59 (Plus), and $119 (Professional) per month.

The same price-hiking narrative goes on until you end up paying $450 (Basic), $499 (Plus), and $580 (Professional) per month. To be honest, this is a rather huge price difference. But I’ll have to commend the GetResponse team for coming out clean with the full costs rather than hiding them like some SaaS solutions.

The difference in pricing due to the number of email subscribers call for close scrutiny. I cannot insist this hard enough; ALWAYS SCAN YOUR EMAIL LISTS FOR INACTIVE USERS AND FAULTY ADDRESSES—lest you end up overpaying for unusable leads.

Does GetResponse Have a Free Trial—or is There a Free Plan?

Are you a “sucker for” free offers? Well, who isn’t? But unlike other email marketing platforms such as Mailchimp and HubSpot, Get Response does not offer a free plan—and that’s a bummer.

On the bright side, they have a 30-day FREE trial that allows you to take the powerful email marketing platform for a spin. This is a great opportunity to see what they offer and how it relates/gels with your unique business characteristics.

Because let’s be honest, there’s no GetResponse review (even this one) that’ll prepare you fully for your actual experience. Your business model is one of a kind; your email list is like no other; your budget is specific to you, and you’re the one who knows your goals best. In other words, experiment with GetResponse. You have nothing to lose by trying the FREE trial.

Here’s the “Not-So-Secret” Secret to Saving Money with GetResponse

If you’re the cost-saver and you’ve used up your FREE trial—yet you’re still itching for more of GetResponse—the email service provider offers you a chance to hold onto a little more cash after your subscription with discounted offers.

To be specific you can save 18% or 30% on your Get Response subscriptions by playing around with the billing periods. For a longer commitment of 24 months, you only get to pay $10.5/month (30% off) compared with $15 billed monthly or $12.30/month (18% off) billed annually. And if you’re a non-profit organization, it’s a discounting galore—as you have an opportunity to enjoy as much as 50% off.

But before committing the email marketing needs of your business to one platform for the next year or two, I’d highly recommend that you make sure it’s the right fit. And this is only possible by reading GetResponse reviews such as this one and testing out the FREE trial.

How Does GetResponse Pricing Compare with Common Alternatives?

I won’t sugar coat this; GetResponse is not the cheapest option in the market. Other email service providers can meet your email marketing needs for a fraction of its price. But what these cheaper alternatives lack is the power of GetResponse in terms of features and reliability.


Mailchimp offers 4 pricing plans—namely Free ($0 per month), Essentials ($9.99 per month), Standard ($14.99 per month), and Premium ($299.00 per month). While GetResponse is clearly more expensive—especially with the entry plans—it outclasses Mailchimp pound for pound in terms of the availability of features. Mailchimp is a great option for users who are modest in email marketing activities such as startups and small businesses.

Constant Contact:

Similar to the Get Response pricing plan, Constant Contact does not have a ‘forever free’ plan. You have the option of subscribing to either of two plans—Email ($20/month) and Email Plus ($45/month). The email marketing tool is popular for its simplicity and ease of use with key features such as a drag and drop editor, list building tools, autoresponder sequences, and templates.

Aweber has a rather interesting pricing structure. You can either subscribe to the “Free” option for $0/month but with considerable limitations or $19/month billed monthly for the “Pro” option. The Interesting part comes with the Pro plan. $19 is only the base price point—and it gets bumped up as your subscriber’s list grows. You can end up paying as high as $149 for 10,001-25,000 subscribers.


Unlike most email service providers, Sendinblue bases its pricing on the number of emails sent, rather than the number of contacts/subscribers in your email list. It has 5 pricing plans—including Free ($0/month), Lite ($25/month), Essential ($39/month), Premium ($66/month), and a customizable Enterprise option for the heavy hitters.

You can’t compare email marketing platforms on price alone! The email marketing cost of GetResponse has to be attached to a product/service. This calls for a review of Get Response and its main features—which are arguably one of the most comprehensive in the game.

It’s also worth noting that GetResponse is no longer the company it once was. It’s days as an exclusive email marketing platform are long gone—as it embraces diversification into other digital marketing tools. In fact, it’s more accurate to describe Get Response as an all-in-one digital marketing platform.

But is this ambition coming at a cost? Is GetResponse turning into a ‘master of none’ by attempting to be a jack of all trades? Well, there’s only one way to find out and it involves a hands-on GetResponse review and scouring the internet for other user’ experiences.

Email Campaign Creation

How does GetResponse perform in its primary role of creating an email campaign? Well, it gives you the option of choosing between a drag-and-drop editor that makes use of pre-built templates or designing your own campaign templates from scratch.

The templates are all responsive and professional-looking to meet the needs of most users. And if none of the options tickles your fancy, you can simply turn to third-party sources for more. GetResponse also shows you a preview of how the campaign will turn out from the perspective of the receiver (i.e., your targeted leads). The only downside to the email creation features is the uninspiring basic web fonts on offer. You’re severely hindered in your options—meaning your email campaign risks looking like any other straight from a mill (PS: GetResponse have made commendable efforts with the latest updates to solve this issue).

Landing Page Creator

Looking to grow your contact list by making the most of every chance you get to capture your audience’s attention? If so, landing pages might be your answer! But not just any landing pages—optimized landing pages that are designed to be part of your conversion funnel. The landing page creator is a rather novel idea in the email marketing landscape—so the feature positions GetResponse as one of the pioneers in the niche. But also, don’t expect much from the interface for this same reason.

The landing page builder allows you to incorporate Facebook ads, eCommerce features, webinars, countdown timers, forms, and popups to increase your conversions. Even better, you can run tests to see which landing pages perform better in real-time. Oh, and quick FYI, the landing page creator is available with all plans.

Automation Features

The ‘Market Automation’ feature by GetResponse is an autoresponder that goes the extra mile with pretty impressive functionalities that transcend what you’d typically expect. You can create highly targeted and personalized automation workflows with the easy-to-use drag and drop builders. Please keep in mind that the ‘Market Automation’ feature is only available the ‘Plus’ plan and above.

GetResponse also runs some of the most comprehensive email autoresponders—which allow you to send targeted e-newsletters to subscribers at set intervals. You can either send action-based messages or time-based messages that are triggered by user actions and cycle, respectively.

Conversion Funnels

GetResponse also avails a feature known as the ‘conversion funnel’. This allows you to build and launch conversion funnels with little-to-no technical skills required.

You can create Facebook campaigns, design landing pages, create product catalogues, manage transactions, nurture leads down the sales funnel, and even send targeted emails to abandoned eCommerce shopping carts.


GetResponse allows you to host webinars if you’re subscribed to the ‘Plus’ plan and above. This is great and convenient for lead generation since you’ll get two of the most effective methods of acquiring quality leads (webinars and targeted emails) under one roof.

This feature is also surprisingly cheap and just as powerful as popular webinar solutions such as Gotowebinar—which is available at $59/month for 100 participants compared to GetResponse’s price of $49/month for the same limit of participants.

But the webinar function is not without its flaws—including the 500-attendee cap on even the highest Get Response price plan and less-than-generous storage options.

Optimization Features

It’s rare for a digital marketing campaign to be effective from the word go. The most amazing campaigns you here and admire are the product of trial-and-error, accurate reporting, and in-depth analytics. With this regard, GetResponse offers several optimization features to fine-tune your email marketing campaign. In comparison to its close competitors such as Mailchimp, GetResponse is more fully-featured and advanced.

The features include one-click segmentation to identify prospects who didn’t engage with a newsletter, metrics to follow the journey of leads over time, A/B split testing, email ROI to track the effectiveness (or not) of your campaign, performance comparison to pit two e-newsletters against each other, and per-use information to see the behaviour of a specific subscriber.

Deliverability and Data Management

Data Management and Deliverability features include Opt-in processes (single or double), Data capture forms (HTML forms or user-designed options from templates), data segmentation options, General Data Protection Regulations (GDPR) compliance, and email deliverability. Regarding the latter, the company, they claimed that “At GetResponse we are frequently asked about the quality of our deliverability rate. Because deliverability depends on many factors, including the content of your messages, the deliverability rate could vary for each mailing. For all our customers collectively, however, we are proud to say our overall deliverability rate currently stands at 99%.” If we were to take them for their word, this inspires confidence for GetResponse users.

Customer Support

GetResponse allows its user to access customer support services via online tutorials, email support (available in 8 languages), and live chat (24/7). They used to offer phone support but this was scrapped unless you subscribe to the ‘Max’ GetResponse pricing plan. While the variety on communication channels is well-received, removing the phone support is a thumbs down to an otherwise perfect customer support service. The experience on the responsiveness and quality of help offered has mixed reviews—with some praising and others lamenting on the same.

While using GetResponse and combing through online GetResponse reviews there were several things that I admired—and there were those that I scoffed at. The following are the pros and cons of GetResponse to help you range whether it’s worth the trouble:


The discounts offered by GetResponse are surprising and quite generous. You’d be hard-pressed finding a juicier deal among other email service providers.

The 30-day FREE trial with no credit card obligations is a neat feature for those us who need to test a service before cashing in.

The GetResponse pricing structure is transparent with no hidden costs.

Its market automation features are impressive—but I didn’t expect any less from such a well-established company with an enviable track record for the same

GetResponse manages to balance its tons of features and quality—making it a true all-in-one digital marketing platform.

The ‘Basic’ Get Response pricing plan offers relatively more functionality than most of its competitors at the price point.

The webinar functionality is rare among email marketing tools.

Its availability of support features in different languages makes GetResponse a global brand—and that is always a win regardless of the industry or business model.


Webinars have a limit of 500—which is rather low, especially for coaches or businesses that attract a lot of traffic.

 Phone support is only available with the ‘Max’ plan.

As much as the drag-and-drop feature does the job, it’s far from perfect—and the team at GetResponse should definitely look into optimizing it.

In our current age where cybersecurity risks are more prominent than ever before, the lack of 2-step authentication during login shaves points off GetResponse.

I find the ‘Basic’ plan is too dialled down – i.e., it lacks a ton of useful features, although it’s better than other email marketing platforms.

In some of the user reviews posted by GetResponse themselves on their official website, one ecstatic user claims that “My email campaigns bring in more business than any other form of marketing. Every time a monthly email goes out, I get multiple signups for my photo workshops, and it continues into the following weeks. I would give up any other form of marketing, as long as I could keep my email campaigns going!”

Not to throw shade at GetResponse, but most of us don’t really trust companies and we can’t take them for their word without proof or a respectable track record. For this reason, I dug deeper to uncover what actual users think about GetResponse pricing plans, features, and everything in between.

Positive User Reviews

A large percentage of users in popular review sites admired GetResponse’s pricing, features, market automation management, and deliverability.

Negative User Reviews

Most negative user reviews seemed to fault the quality and effectiveness of the customer service department and undue charges even after cancelling.

It’s all about the costs—it’s always been about the costs (*meme lovers should get the reference). Let’s call a spade a spade; price is often the key determinant of a purchase decision. We inherently desire the best value for our money.

Whether it’s the sick pair of kicks, the Starbucks coffee, or the digital marketing tool—the final buying decision comes down to the price. As much as I’d want to dwell on the cost benefits of a transcending cup of Cinnamon Roll Frappuccino Blended Coffee from the “twin-tailed mermaid” coffee powerhouse, email marketing costs are the order of the day here.

So, what is the true cost of email marketing? Well, there’s no clear answer.  According to WebFx, it may range from as little as $9 to heights of $1,000 depending on a multitude of variables. To figure out where you lie within this stupendously wide pricing margin, here are factors that play a part in determining the final email marketing costs of your campaign:

The quality of subscribers or email list – the amount paid to tools that identify inactive subscribers and faulty email addresses.

Frequency of the email marketing campaign.

Your email service provider (ESP) of choice – e.g., GetResponse (starting at $15/month), ActiveCampaign ($9/month), Constant Contact ($20/month), Infusionsoft ($199/month), etc.

Scope (types and number of email) of the campaign.

The complexity of campaign analytics and reporting.

Presence of organizational technology, social media, website, and other tools to support the email-marketing efforts.

As much as price is arguably the most significant determinant of a buying decision, a price tag means nothing without a valuable item attached to it. What I’m trying to say metaphorically is that you also need to consider the benefits of an email marketing campaign. Sometimes you need to ask; “what am I losing by not running a well-informed and strategized email marketing campaign?”

To answer this question, I’ll let the following email marketing statistics do the talking:

A report by McKinsey & Company claims that your odds of acquiring new customers via email are 40 times than with Twitter or Facebook.

Automated emails have a conversion rate of up to 50%.

Social media sharing is 3x more likely to happen via email than any other source.

MarketingSherpa notes that online users prefer promotion content delivered through email (72%) than social media (17%).

Targeted emails can help tilt the buying decision of 81% of shoppers in your favour.

Long story short, email marketing was great in the past; it’s still great in the present, and it’s poised to be the future of digital marketing. Now comes the question doing rounds on your head; how much should you spend on your email marketing campaign and email marketing tools such as GetResponse?

Hate to disappoint you with the lack of a straight answer, but the choice really comes down to you. That is, how much are you willing and able to allocate to email marketing? This depends on your industry, annual revenue, product/service, and digital marketing goals (i.e., what you hope to gain). However, some experts recommend a 16% marketing budget allocation for your email marketing campaign.

Take it from me; launching an email marketing campaign is one of the best decisions you can make. The benefits far outweigh the costs. Your dilemma should revolve around the best email service provider and not whether or not to email marketing is worth your money.

While you’re already well-versed in the offering of GetResponse and it’s value for money, it would be an injustice if you didn’t have a wider picture of the email marketing industry. For this reason, the next section skims over other email automation platforms that are good enough to give GetResponse a run for their money.

As much as GetResponse ticks most of the boxes for most users, it’s far from perfect. It has cons that are negligible for some but deal breakers for others. If you fall in the latter category or you’d like to weigh your options before putting pen to paper, here are some of the most common alternatives that bear a close resemblance to GetResponse (Please Note: All entries in this list are tried & tested and they’re worthy alternatives to GetResponse):


It’s free; it’s offered by one of the most authoritative voices in digital marketing and it’s loaded with some nitty features—HubSpot’s free CRM also features an email marketing tool that is hands-down the best GetResponse alternative for users on a tight budget. It offers the bare minimum reliably—including a drag-and-drop editor, modern templates, insight-guided emailing for targeted marketing, email scheduling, privacy & data protection.

According to one user (as quoted by HubSpot), “WOW – we cannot believe that you are actually letting us use this fantastic tool as part of the free version. My CEO said to me, nothing is FREE, there’s got to be a catch. So far, the catch is we love using HubSpot and are quickly becoming raving fans :)” I’m going to leave it at that.

If you need to go deeper than scratching the surface, go with Aweber. It’s the GetResponse alternative for individuals and companies that are after something more analytical. Aweber offers in-depth insights and analytics that are invaluable for knowing what your subscribers are up to and how they’re responding to your antics.

The Aweber pricing structure has two options, ‘Free’ and ‘Pro’—with the latter based on the number of subscribers on your list. The equivalent of 1,000 subscribers for $25/month offered GetResponse is priced at $29/month on Aweber. But keep in mind that even the minimum ‘Pro’ plan of $19 comes with the full might of Aweber while GetResponse is limited.


If the award for the best email marketing platform was decided on popularity alone, Mailchimp would figuratively wipe the floor with its competitors. The widely popular email service provider boasts of one of the largest and most active communities of marketers—and it’s easy to see why.

Mailchimp has one of the lowest learning curves an entry barrier. Opening an account and getting started is a task that could be completed seamlessly by the most inexperienced digital marketer in your office. This is courtesy of the simple-to-use interface and a comprehensive knowledge base.

MailChimp edges GetResponse when it comes to its Free plan, the number of integrations, and the visual appeal of the interface. As for the features; the two email marketing platforms would exchange blow for blow—with GetResponse barely sneaking in the last jab. Mailchimp’s paid pricing plans start at $9.99/month all the way to $299.00 for premium users.


The ability to customize a software solution is a major deal maker/breaker for a considerable number of people. Take the Android-iOS rivalry as an example. Hardcore Android users cringe at the limited customizability offered by iOS. The same can apply to email marketing tools—whereby Constant Contact is a cult favourite for marketers who thrive in highly customizable environments.

Constant contact is loaded with a truckload of email editing tools, marketing templates, and in-depth integrations, among other functionalities. When it comes to the pricing structure, Constant Contact is relatively affordable with a starting price of $20/month and a free 30-day trial as a cherry on top of the cake.


SendinBlue may be a relatively new player in the industry, but it nonetheless holds its own against better-established competitors. It’s a company that understands the meaning of “beauty in simplicity.”  The interface is well-designed and easy to use for seamless user experience. The platform also pays special attention to ensure you’re compliant with CAN-SPAM and GDPR. SendinBlue is a simplified alternative to GetResponse.

Other perks that make SendinBlue a great option include landing pages, automation features, transactional email features, and multi-channel marketing capabilities. But as a new player, the email service provider has limited integrations. It’s also less than desirable when it comes to the functionality of the email builder and analytics features.

Hey; look who made it to the end an article that’s long enough to be one or two chapters of a Harry Potter book. If you did, I’m assuming you’re well-positioned to make an informed buying with regard to email marketing platforms.

TL; DR? Then here a summary of what I blurted about: The GetResponse pricing structure is straightforward and transparent. It features a ton of useful features available in 4 GetResponse pricing plans—including Basic ($15/month), Plus ($49/month), Pro ($99/month), and Max (customized). Each of these plans is based on the number of subscribers on your email list and the price may increase accordingly.

Overall, it’s one of the best email service providers in the industry—lest a few shortcomings that could use some ironing out. The final verdict is that GetResponse is worth a try. So, take the 30-day FREE trial for a spin to determine whether it’s the email marketing solution for you.

Affiliate Disclosure:

Please note that this GetResponse review contains affiliate links. I am an independent affiliate of GetResponse products and not an employee. The review and opinion highlighted in this article are my own and they are in no way official statements by eBusiness4us or GetResponse.

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Instapage Pricing

Instapage Pricing
Is the Landing Page Tool
Worth Buying?

If I were to make an educated guess, I’d say you’re looking for a landing page builder—but you’re at a crossroad regarding the best tool for your unique needs.

Maybe you’re looking for a tool to build cheap landing pages? Or you’re concerned about the mix of features offered by the different landing page services? Some of you might have already narrowed down your options to Instapage vs Unbounce.

Wherever your queries/concerns lie, this article aims to dispel your doubts and help you make a more informed decision.

A Quick Overview of Instapage Pricing – It’s why you’re here, right?

Ready to try the most advanced landing page platform?” And no, I’m not the one asking—this is the opening message on Instapage’s pricing page. We will explore whether it’s really the ‘most advanced’ landing builder later in the article. For now, let’s cut to the chase by answering the question that’s lingering in your mind.

If you’re planning to use Instapage as the go-to landing page tool in your business’s marketing department, you better set aside a $199 monthly budget allocation for that purpose. There are only 2 Instapage pricing plans – i.e., Business and Enterprise.

The Business Plan goes for $199/month when paid monthly or $149/month with an annual subscription (25% discount). The Enterprise Plan does not really have a stipulated price point—as it’s customized to your usage habits.

Instapage also gives you a 14-day FREE trial to take their landing pager services for a spin. Please note that the free trial is only available for the Business pricing plan. You can look at a demo if you’re really itching to see what the Enterprise plan is all about.

Aaand…that’s Instapage pricing in a nutshell. But if you want to know more—and I’m willing to bet you do—read on for more about what you get with each pricing plan and whether there are better alternatives to Instapage (*spoiler alert: Unbounce pricing plans give Instapage a run for their money).

Why Do You Even Need a Landing Page Tool?

In our current technological and internet-driven age, having an online presence is a no-brainer. But the influx of online businesses also means that there’s increased competition.

Believe it or not, nearly 5 million blogs are published every day. After doing some quick math, this translates to over 50 blogs every second. So, by the time you’re done reading this sentence, more than 100 new blogs have been added to the vastness of the Internet. Where am I going with this?

Well, with such fierce competition for the attention of online users, you need a solution to win over prospects so that you can start the journey of nurturing them down your sales funnel. This is where landing pages come in. They allow businesses to personalize user experiences, capture lead information, and improve conversion.

But building an optimized landing page is not a straightforward process—and I’m sure you already knew that otherwise; you wouldn’t have come this far. Some common complaints include:

They’re too difficult to create and they demand technical skills.

They are time-intensive.

Systematically improving them is a challenge.

You’re looking for cheap landing page builders.

Some landing pages don’t achieve the desired conversion rates.

With such challenges weighing down on your marketing efforts, most businesses turn to landing page builders. These tools offer templates and other similar features that allow you to build an optimized landing page in minutes.

This brings us to the main issue at hand. Yes, landing pages are invaluable—but they’re not all created equal. Some are better than others.

What is Instapage? – Main Features

Instapage is a landing page tool that offers a plethora of features designed to improve post-click experiences and maximize conversions for digital marketers.

The cloud service claims to offer everything you need to create optimized landing pages and launch them seamlessly. Instapage automates everything—so you don’t really have to sit through tutorials to learn web design or coding skills.

I prefer to view Instapage as several small products packaged and marketed under one brand. Some of the feature of Instapage include:

Landing Pages

Web design, not your forte? No sweat! Building a landing page with Instapage is as easy as clicking on Instablocks™ (pre-built content) and dragging them across your screen to make footers, headers, and the like.

There are hundreds of customizable templates—infused with Thor Render Engine and AMP support to facilitate fast-loading and mobile-friendly post-click landing pages. It also features an image asset manager, widgets, and parallax scrolling (whereby the background elements move slower than items in the foreground).

Customized designs can be saved with HTML/CSS, JavaScript, or other scripts for reuse in the future. Subscription to the Enterprise Instapage pricing plan gives you access to what they call ‘Global Blocks.’ These endow you with the ability to apply the same update to every post-click landing page.


Having trouble keeping tabs on your advertising campaigns? It happens to the best of us. For this reason, Instapage comes forward with an innovative feature known as AdMap®.

AdMap® allows users to connect landing pages to ads on a visual platform. It shows you a preview of running ads—which can be attached to “experience.” AdMap® even allows you to follow the performance of your google ads all in a single platform – i.e., you don’t have to keep checking Google AdWords or Analytics.

AdMap® facilitate two-way synchronization whereby changes made on the ad platform show up on Instapage and vice versa.

Optimization Features

Instapage offers several features that allow you to optimize your advertising campaign—leading to higher conversions, better SERPs (search engine rank positions), and improved ROI (return on investment). Some of the optimization features include:


This is self-explanatory. It’s a tool that tracks the journey of site visitors, maps it, and visualizes it. This gives your greater insight into the psyche of potential customers. What interests them? Which elements on your landing page work—and which ones don’t?

A/B Split Testing:

Split testing is a common tool for CRO (conversion rate marketing). It basically allows you to different variations of a landing page at the same time. The idea is to determine the variant that’s most appealing/effective.

Conversion Analytics:

Instapage integrates seamlessly with Google AdWords and Analytics—allowing you to track your ad data in one platform.

Page Grouping:

Pay per click managers, Assemble! Instapage has a feature that facilitates the creation of sorted ad groups – e.g., in terms of channels, features, products, or demographics.

Drop-In Pixel Tracking:

In a nutshell, this feature lets you follow up on conversions that happen outside your landing page.

Personalization Features

You know what they say; a little personalization goes a long way—actually, that’s just me, nobody says that. Moving on, Instapage has some pretty awesome features that let you create and launch post-click experiences that are tailored to a targeted audience.

1:1 Ad-to-Page Personalization: This is what you should be aiming for! It basically means that every prospect who follows your ad enjoys a customized landing page post-click experience. The 1:1 ad-to-page personalization score is closely linked to the Postclick Score®.

Dynamic Text Replacement: Ever heard of copy that changes depending on the search habits of the user? Well, that’s what the dynamic text replacement feature does. Neat, right?

Personalization Features

Instapage supports real-time visual collaboration for teams. The aim is to streamline the activities or workflow by gathering feedback in one location—hence making the review and launch process quick and easy. Everyone is often on the same page and the risk of miscommunication is rather low.

Additionally, you can grant permissions to specific parties—hence ensuring that only authorized users can access the Instapage data. It’s also possible to create private workspaces and track the historic activity of all accounts.


Instapage is like avocado or ketchup – i.e., it goes well with nearly everything (not my best comparison, but it serves the purpose). The landing page tool is designed to integrate with a ton of third-party apps and services—including advertising platforms, email marketing tools, and content management systems. The custom landing pages created using the drag-and-drop editor can be published to any custom domain.

Additionally, you can grant permissions to specific parties—hence ensuring that only authorized users can access the Instapage data. It’s also possible to create private workspaces and track the historic activity of all accounts.

Security and Performance

Dozens of features mean nothing when the landing page service is constantly down or not secured. This why security and performance should always be up there with other must-have features.

Instapage has several features that are designed to add value and foster user confidence. They include compliance with requirements of Service Organization Control 2 (SOC 2), respectable data privacy practices, SSL certificates, a documented Information Security Risk Management Policy, a formal Information Security Program, and similar security measures.

As for performance, historical data shows that Instapage enjoys a respectable 99.95% uptime (both the app and landing page servers). They only recorded 2 outage incidents in 2020—which is a better stat than most landing page builders and hosting providers.

Support Services

If you or your team comes across a serious bug or you’re unable to navigate the platform, does Instapage offer relevant and easily accessible customer support services? Customer service is an important—yet often overlooked—aspect of a software solution.

Instapage earns my admiration as far as their support services are concerned. The landing page tool boasts of several communication avenues and an impressively robust resource center. You can literally find answers to everything you need with regard to landing pages.

An In-Depth Look at the Instapage Pricing Structure

You already have a good idea of the Instapage pricing structure by now (unless you skipped the beginning of the article). But what does each of the three (including the 14-day FREE trial) plans offer?

Before I get to the specifics of the pricing plans here’s a brief visual narrative elaborating on the plight of several disgruntled Instapage customers…

Part A: The Year is 2016

Part B: The Year is 2018

Part C: The Year in 2020

In a short period of 4-year (2016-2020), Instapage revised their basic pricing plan from $29/month to $199/month. In other words, they bumped up their prices by a whopping 586%. Exorbitant? Maybe—it depends on the value you place on the features offered by the platform.

It’s not a surprise that some users have been exploring other landing page solutions. Search queries such as Unbounce pricing, Unbounce vs Instapage, Instapage vs LeadPages, etc., have been gaining momentum in recent years. More on this later; now to the Instapage pricing plans.

14-day FREE trial

Unlike other SaaS services, Instapage’s 14-day FREE trial does not come with strings attached in the form of credit card details. All you have to do is follow the link to their official website, enter your name and email details, and enjoy.

The FREE trial comes with all the features of the Business plan—just for a limited time. Once the trial period comes to an end, you can either pay $199/month ($149/month annual billing) or risk losing whatever you had built in your 2 weeks of bliss. When you think about it; it’s hard to invest time and energy creating landing pages during the trial period only for everything to go to waste. You’re likely to subscribe in an attempt to salvage your process—and this is how sales funnels work.

Business Instapage Pricing Plan

Thor Multi-Step Forms

SSL Encryption

Google Single Sign-On (SSO)

Salesforce Integration

Conversion Analytics

HubSpot Integration

#1 Landing Page Builder


Dynamic Text Replacement

Zapier Integration

Server-Side A/B Testing

Marketo Integration


No Conversion Limits

Render Engine®

GDPR Compliance

Postclick Score®


Now, do these features warrant a $199 per month price tag? In my opinion, yes, the price checks out for the features—but with a condition. You have to thoroughly use the feature (i.e., milk Instapage dry) for you to see a reasonable return on investment. The case for Instapage gets weaker when you consider alternative landing page services that offer similar capability at a fraction of the price.

Enterprise Instapage Pricing Plan

The Enterprise plan is the Crème de la crème of Instapage. It’s the full-service, full-featured option that avails the best Instapage has to offers. The Enterprise plan contains all the features of the Business plan plus the following extras:

Ad Spend Conversion Attribution

Real-Time Visual Collaboration

Guaranteed Uptime-Enterprise SLA

Dedicated Launch Specialist

Editable Global Blocks

AMP Pages & Experiences

Direct Lead-Bypass

Page Migration Services

Audit Logs

Customer Success Manager

Custom Feature Implementation

Enterprise SSO (Okta & OneLogin)

Check1:1 Ad-to-Page Personalization

if you want a peek at what Instapage is capable of, you can have a look at their demo for the plan. Keep in mind that the Enterprise pricing plan is designed for heavy users that deal with high traffic. Although the prices are not explicitly indicated, users may end up paying upwards of $2,500/month.

Pros and Cons of Instapage


Instapage is well-designed and easy to use—especially the drag-and-drop editor.

Instapage is well-designed and easy to use—especially the drag-and-drop editor.

There is a special focus on security.

The landing page templates are professional-looking and mobile-friendly.

Instapage is designed to integrate with other third-party platforms.

The optimization and analytics tools come in handy when making decisions and formulating marketing                                         strategies.

Instapage is rich in online resources and documentation to ease the onboarding process.


             The obvious caveat is the price. Regardless of the benefits, it’s hard staring at a $199 bill every month. If cost is a major concern, you’re better off                                     looking into Unbounce pricing                            plans.


The number of landing page templates and widgets is uninspiring when compared to other landing page services.

Some users in online review platforms point to a lack of customizability options.

Which is the Best Landing Page Service – Price Comparison

How do you feel about Instapage? Is the landing page a hit or a miss for you? If you’re not sure whether Instapage is for you, then maybe a comparison with some of the best landing page builders will clear the fog. Below is a showdown of Instapage, ClickFunnels, LeadPages, and Unbounce pricing structures.

Instapage Pricing vs Unbounce Pricing

Unbounce catches your attention right from the brand name—which implies that visitor to your landing page won’t ‘bounce off’. Brand names aside, how does it compare to Instapage?

In a way, Unbounce is like the arch-enemy of Instapage. The two landing page solutions bear a lot of similarities regarding their features. They even have similar search trajectories according to Google Trends.

A side-by-side comparison of the two landing page tools on G2 only confirms the similarities between them. The main difference lies in their pricing. Whereas we’ve already seen that Instapage only has 2 pricing plans, the Unbounce pricing structure includes 4 options, starting at $72.month. So, in terms of pricing, Unbounce easily comes out on top.

ClickFunnels Pricing Vs Instapage Pricing

Clickfunnels is inherently a sales funnel builder—but building landing pages also falls under its jurisdiction. The SaaS software co-founded by the digital marketing guru, Russell Brunson, is packed with a truckload of features designed to help online business makes sales. How does it compare to Instapage?

Both platforms have 2 pricing plans—with Clickfunnels starting at $97/month compared to $199 for Instapage. ClickFunnels is a better option if you’re looking for a generalized solution. On the other hand, Instapage wins when it comes to specialization and finetuning.

LeadPages Pricing Vs Instapage Pricing

Just like Instapage, LeadPages lets you create professional-looking, mobile-friendly landing pages using a drag-and-drop builder. It’s also compatible with tons of integrations and if offers several templates to get you started.

Although LeadPages is a cheaper option, its features are not as extensive or advanced as those offered by Instapage. In other words, go for Instapage if you’re looking for a powerful landing page tool with useful features such as team collaboration, analytics, and personalization. But if you want a cheap landing page builder that serves the purpose—especially if you’re new to online marketing—LeadPages can work.


It only serves to show what sort of person a man must be who can’t even get testimonials. No, no; if a man brings references, it proves nothing; but if he can’t, it proves a great deal.”

Joseph Pulitzer

So, what is the word on the ground? What do other people think about Instapage? Below are some testimonials from real users obtained from online review platforms such as G2 and Capterra.

Positive Testimonials

As shown in the screenshots, most users seem to be fond of Instapage’s ease of use and convenience in creating landing pages. This was actually the universal message from nearly all reviews.

Negitive Testimonials

On the other side of the spectrum, some particularly disgruntled users had some strong words for Instapage. The main complaint—and mine too—has to do with the spike in prices. Even users who rated the landing page tool positively pointed out the high price. Here are some of the reviews:

Verdict – Yay or Nay?

Taking everything into account—including the Instapage pricing plans, features, and testimonials—I’d say the Instapage is a ‘Yay’. But only if you can afford it and make the most of the features offered. However, my opinion is merely a suggestion.

Before you make your final decision, I would strongly advise you to give the 14-day trial a shot. Assess the landing page solution from the inside and make an informed decision.

Affiliate Disclosure: Please note that the review or the Instapage Pricing contains affiliate links. I am an independent affiliate of Instapage products and not an employee. The review and opinion highlighted in this article are my own and they are in no way official statements by Etison LLC or Instapage.

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AWeber Pricing
(It’s Now FREE!)
Worth it, Or Not?

Every business on the face of the earth needs a digital marketing strategy! While the ‘need’ part is clear, finding the best marketing tools and channels is a whole nother beast. There are tons of possible marketing solutions floating around on the internet.

If you’ve sought to implement an email marketing strategy for your business, then you’ve probably been bombarded with a near-endless list of email autoresponders—each claiming to be the best in the industry.

And as informed consumers, taking a company for their word is not in our nature. We need tangible evidence to differentiate between marketing ploys and actual capabilities of the email marketing solutions. This brings us to the core purpose of this post.

In an attempt to ensure you make the most of your marketing budget, I’ll go through the nitty-gritty of what is AWeber, AWeber pricing, AWeber affiliate program, and a comparison of the AWeber Autoresponder with other email marketing software.

Why Do you Even Need an Email

With the proliferation of social media, AI, chatbots, and other contemporary communication methods, businesses have more opportunities to reach target audiences than ever before. In such a digital marketing landscape, it might be tempting to write off the ol’ reliable email marketing as obsolete—but that would be a grave mistake as far as your business’s marketing efforts are concerned.

“Email has the virtue – sounds like a bad thing, but it’s the virtue of being the lowest common denominator messaging protocol. Everyone can have it. It can cross organizational boundaries. No one owns it. It’s not some particular company’s platform.”


Email marketing has always been—and still is—one of the most effective/important digital marketing channels. But don’t take my word for it, consider the following statistics:


Perhaps one of the main perks of email marketing is its return on investment (ROI) – i.e., every business wants maximum value for its buck. Believe it or not, email marketing has an ROI of…wait for it…4,200% (no kidding). According to statistics, every $1 spent on email marketing generates $42.


According to Statista, over 280 billion emails were sent daily to around 3.9 billion users in 2018—and this number is expected to grow to 347 billion daily emails sent to nearly 4.5 billion global email users.


Recent HubSpot Research shows that 8 out of every 10 marketers reported an increase in email engagement in the last year. Not so obsolete now, is it?