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Instapage Pricing

Instapage Pricing

Instapage : Is the Landing Page Tool Worth Buying?
Is the Landing Page Tool
Worth Buying?

If I were to make an educated guess, I’d say you’re looking for a landing page builder—but you’re at a crossroad regarding the best tool for your unique needs./ instapage

Maybe you’re looking for a tool to build cheap landing pages? Or you’re concerned about the mix of features offered by the different landing page services? Some of you might have already narrowed down your options to Instapage vs Unbounce.

Wherever your queries/concerns lie, this article aims to dispel your doubts and help you make a more informed decision.

A Quick Overview of Instapage Pricing – It’s why you’re here, right?

Ready to try the most advanced landing page platform?” And no, I’m not the one asking—this is the opening message on Instapage’s pricing page. We will explore whether it’s really the ‘most advanced’ landing builder later in the article. For now, let’s cut to the chase by answering the question that’s lingering in your mind.

If you’re planning to use Instapage as the go-to landing page tool in your business’s marketing department, you better set aside a $199 monthly budget allocation for that purpose. There are only 2 Instapage pricing plans – i.e., Business and Enterprise.

The Business Plan goes for $199/month when paid monthly or $149/month with an annual subscription (25% discount). The Enterprise Plan does not really have a stipulated price point—as it’s customized to your usage habits.

Instapage also gives you a 14-day FREE trial to take their landing pager services for a spin. Please note that the free trial is only available for the Business pricing plan. You can look at a demo if you’re really itching to see what the Enterprise plan is all about.

Instapage : Is the Landing Page Tool Worth Buying?

Aaand…that’s Instapage pricing in a nutshell. But if you want to know more—and I’m willing to bet you do—read on for more about what you get with each pricing plan and whether there are better alternatives to Instapage (*spoiler alert: Unbounce pricing plans give Instapage a run for their money).

Why Do You Even Need a Landing Page Tool?| instapage

In our current technological and internet-driven age, having an online presence is a no-brainer. But the influx of online businesses also means that there’s increased competition.

Believe it or not, nearly 5 million blogs are published every day. After doing some quick math, this translates to over 50 blogs every second. So, by the time you’re done reading this sentence, more than 100 new blogs have been added to the vastness of the Internet. Where am I going with this?

Well, with such fierce competition for the attention of online users, you need a solution to win over prospects so that you can start the journey of nurturing them down your sales funnel. This is where landing pages come in. They allow businesses to personalize user experiences, capture lead information, and improve conversion.

Instapage : Is the Landing Page Tool Worth Buying?Instapage : Is the Landing Page Tool Worth Buying?

But building an optimized landing page is not a straightforward process—and I’m sure you already knew that otherwise; you wouldn’t have come this far. Some common complaints include:

They’re too difficult to create and they demand technical skills.

They are time-intensive.

Systematically improving them is a challenge.

You’re looking for cheap landing page builders.

Some landing pages don’t achieve the desired conversion rates.

With such challenges weighing down on your marketing efforts, most businesses turn to landing page builders. These tools offer templates and other similar features that allow you to build an optimized landing page in minutes.

This brings us to the main issue at hand. Yes, landing pages are invaluable—but they’re not all created equal. Some are better than others.

What is Instapage ? – Main Features

Instapage is a landing page tool that offers a plethora of features designed to improve post-click experiences and maximize conversions for digital marketers.

Instapage : Is the Landing Page Tool Worth Buying?

The cloud service claims to offer everything you need to create optimized landing pages and launch them seamlessly. Instapage automates everything—so you don’t really have to sit through tutorials to learn web design or coding skills.

I prefer to view Instapage as several small products packaged and marketed under one brand. Some of the feature of Instapage include:

Landing Pages

Web design, not your forte? No sweat! Building a landing page with Instapage is as easy as clicking on Instablocks™ (pre-built content) and dragging them across your screen to make footers, headers, and the like.

There are hundreds of customizable templates—infused with Thor Render Engine and AMP support to facilitate fast-loading and mobile-friendly post-click landing pages. It also features an image asset manager, widgets, and parallax scrolling (whereby the background elements move slower than items in the foreground).

Customized designs can be saved with HTML/CSS, JavaScript, or other scripts for reuse in the future. Subscription to the Enterprise Instapage pricing plan gives you access to what they call ‘Global Blocks.’ These endow you with the ability to apply the same update to every post-click landing page.


Having trouble keeping tabs on your advertising campaigns? It happens to the best of us. For this reason, Instapage comes forward with an innovative feature known as AdMap®.

AdMap® allows users to connect landing pages to ads on a visual platform. It shows you a preview of running ads—which can be attached to “experience.” AdMap® even allows you to follow the performance of your google ads all in a single platform – i.e., you don’t have to keep checking Google AdWords or Analytics.

AdMap® facilitate two-way synchronization whereby changes made on the ad platform show up on Instapage and vice versa.

Optimization Features | instapage

Instapage offers several features that allow you to optimize your advertising campaign—leading to higher conversions, better SERPs (search engine rank positions), and improved ROI (return on investment). Some of the optimization features include:


This is self-explanatory. It’s a tool that tracks the journey of site visitors, maps it, and visualizes it. This gives your greater insight into the psyche of potential customers. What interests them? Which elements on your landing page work—and which ones don’t?

A/B Split Testing:

Split testing is a common tool for CRO (conversion rate marketing). It basically allows you to different variations of a landing page at the same time. The idea is to determine the variant that’s most appealing/effective.

Conversion Analytics:

Instapage integrates seamlessly with Google AdWords and Analytics—allowing you to track your ad data in one platform.

Page Grouping:

Pay per click managers, Assemble! Instapage has a feature that facilitates the creation of sorted ad groups – e.g., in terms of channels, features, products, or demographics.

Drop-In Pixel Tracking:

In a nutshell, this feature lets you follow up on conversions that happen outside your landing page.

Personalization Features

Instapage : Is the Landing Page Tool Worth Buying?

You know what they say; a little personalization goes a long way—actually, that’s just me, nobody says that. Moving on, Instapage has some pretty awesome features that let you create and launch post-click experiences that are tailored to a targeted audience.

Instapage : Is the Landing Page Tool Worth Buying?

1:1 Ad-to-Page Personalization: This is what you should be aiming for! It basically means that every prospect who follows your ad enjoys a customized landing page post-click experience. The 1:1 ad-to-page personalization score is closely linked to the Postclick Score®.

Dynamic Text Replacement: Ever heard of copy that changes depending on the search habits of the user? Well, that’s what the dynamic text replacement feature does. Neat, right?

Personalization Features

Instapage : Is the Landing Page Tool Worth Buying?

Instapage supports real-time visual collaboration for teams. The aim is to streamline the activities or workflow by gathering feedback in one location—hence making the review and launch process quick and easy. Everyone is often on the same page and the risk of miscommunication is rather low.

Additionally, you can grant permissions to specific parties—hence ensuring that only authorized users can access the Instapage data. It’s also possible to create private workspaces and track the historic activity of all accounts.


Instapage is like avocado or ketchup – i.e., it goes well with nearly everything (not my best comparison, but it serves the purpose). The landing page tool is designed to integrate with a ton of third-party apps and services—including advertising platforms, email marketing tools, and content management systems. The custom landing pages created using the drag-and-drop editor can be published to any custom domain.

Additionally, you can grant permissions to specific parties—hence ensuring that only authorized users can access the Instapage data. It’s also possible to create private workspaces and track the historic activity of all accounts.

Security and Performance

Dozens of features mean nothing when the landing page service is constantly down or not secured. This why security and performance should always be up there with other must-have features.

Instapage has several features that are designed to add value and foster user confidence. They include compliance with requirements of Service Organization Control 2 (SOC 2), respectable data privacy practices, SSL certificates, a documented Information Security Risk Management Policy, a formal Information Security Program, and similar security measures.

As for performance, historical data shows that Instapage enjoys a respectable 99.95% uptime (both the app and landing page servers). They only recorded 2 outage incidents in 2020—which is a better stat than most landing page builders and hosting providers.

Support Services

If you or your team comes across a serious bug or you’re unable to navigate the platform, does Instapage offer relevant and easily accessible customer support services? Customer service is an important—yet often overlooked—aspect of a software solution.

Instapage earns my admiration as far as their support services are concerned. The landing page tool boasts of several communication avenues and an impressively robust resource center. You can literally find answers to everything you need with regard to landing pages.

An In-Depth Look at the Instapage Pricing Structure

You already have a good idea of the Instapage pricing structure by now (unless you skipped the beginning of the article). But what does each of the three (including the 14-day FREE trial) plans offer?

Before I get to the specifics of the pricing plans here’s a brief visual narrative elaborating on the plight of several disgruntled Instapage customers…

Part A: The Year is 2016

Part B: The Year is 2018

Part C: The Year in 2020

In a short period of 4-year (2016-2020), Instapage revised their basic pricing plan from $29/month to $199/month. In other words, they bumped up their prices by a whopping 586%. Exorbitant? Maybe—it depends on the value you place on the features offered by the platform.

It’s not a surprise that some users have been exploring other landing page solutions. Search queries such as Unbounce pricing, Unbounce vs Instapage, Instapage vs LeadPages, etc., have been gaining momentum in recent years. More on this later; now to the Instapage pricing plans.

14-day FREE trial

Unlike other SaaS services, Instapage’s 14-day FREE trial does not come with strings attached in the form of credit card details. All you have to do is follow the link to their official website, enter your name and email details, and enjoy.

The FREE trial comes with all the features of the Business plan—just for a limited time. Once the trial period comes to an end, you can either pay $199/month ($149/month annual billing) or risk losing whatever you had built in your 2 weeks of bliss. When you think about it; it’s hard to invest time and energy creating landing pages during the trial period only for everything to go to waste. You’re likely to subscribe in an attempt to salvage your process—and this is how sales funnels work.

Business Instapage Pricing Plan

Thor Multi-Step Forms

SSL Encryption

Google Single Sign-On (SSO)

Salesforce Integration

Conversion Analytics

HubSpot Integration

#1 Landing Page Builder


Dynamic Text Replacement

Instapage : Is the Landing Page Tool Worth Buying?

Zapier Integration

Server-Side A/B Testing

Marketo Integration


No Conversion Limits

Render Engine®

GDPR Compliance

Postclick Score®


Now, do these features warrant a $199 per month price tag? In my opinion, yes, the price checks out for the features—but with a condition. You have to thoroughly use the feature (i.e., milk Instapage dry) for you to see a reasonable return on investment. The case for Instapage gets weaker when you consider alternative landing page services that offer similar capability at a fraction of the price.

Enterprise Instapage Pricing Plan

The Enterprise plan is the Crème de la crème of Instapage. It’s the full-service, full-featured option that avails the best Instapage has to offers. The Enterprise plan contains all the features of the Business plan plus the following extras:

Ad Spend Conversion Attribution

Real-Time Visual Collaboration

Guaranteed Uptime-Enterprise SLA

Dedicated Launch Specialist

Editable Global Blocks

AMP Pages & Experiences

Direct Lead-Bypass

Page Migration Services

Audit Logs

Customer Success Manager

Custom Feature Implementation

Enterprise SSO (Okta & OneLogin)

Check1:1 Ad-to-Page Personalization

if you want a peek at what Instapage is capable of, you can have a look at their demo for the plan. Keep in mind that the Enterprise pricing plan is designed for heavy users that deal with high traffic. Although the prices are not explicitly indicated, users may end up paying upwards of $2,500/month.

Pros and Cons of Instapage


Instapage is well-designed and easy to use—especially the drag-and-drop editor.

Instapage is well-designed and easy to use—especially the drag-and-drop editor.

There is a special focus on security.

The landing page templates are professional-looking and mobile-friendly.

Instapage is designed to integrate with other third-party platforms.

The optimization and analytics tools come in handy when making decisions and formulating marketing                                         strategies.

Instapage is rich in online resources and documentation to ease the onboarding process.


             The obvious caveat is the price. Regardless of the benefits, it’s hard staring at a $199 bill every month. If cost is a major concern, you’re better off                                     looking into Unbounce pricing                            plans.


The number of landing page templates and widgets is uninspiring when compared to other landing page services.

Some users in online review platforms point to a lack of customizability options.

Which is the Best Landing Page Service – Price Comparison

How do you feel about Instapage? Is the landing page a hit or a miss for you? If you’re not sure whether Instapage is for you, then maybe a comparison with some of the best landing page builders will clear the fog. Below is a showdown of Instapage, ClickFunnels, LeadPages, and Unbounce pricing structures.

Instapage Pricing vs Unbounce Pricing

Unbounce catches your attention right from the brand name—which implies that visitor to your landing page won’t ‘bounce off’. Brand names aside, how does it compare to Instapage?

In a way, Unbounce is like the arch-enemy of Instapage. The two landing page solutions bear a lot of similarities regarding their features. They even have similar search trajectories according to Google Trends.

Instapage : Is the Landing Page Tool Worth Buying?

A side-by-side comparison of the two landing page tools on G2 only confirms the similarities between them. The main difference lies in their pricing. Whereas we’ve already seen that Instapage only has 2 pricing plans, the Unbounce pricing structure includes 4 options, starting at $72.month. So, in terms of pricing, Unbounce easily comes out on top.

Instapage : Is the Landing Page Tool Worth Buying?

ClickFunnels Pricing Vs Instapage Pricing

Instapage : Is the Landing Page Tool Worth Buying?

Clickfunnels is inherently a sales funnel builder—but building landing pages also falls under its jurisdiction. The SaaS software co-founded by the digital marketing guru, Russell Brunson, is packed with a truckload of features designed to help online business makes sales. How does it compare to Instapage?

Both platforms have 2 pricing plans—with Clickfunnels starting at $97/month compared to $199 for Instapage. ClickFunnels is a better option if you’re looking for a generalized solution. On the other hand, Instapage wins when it comes to specialization and finetuning.

LeadPages Pricing Vs Instapage Pricing

Instapage : Is the Landing Page Tool Worth Buying?

Just like Instapage, LeadPages lets you create professional-looking, mobile-friendly landing pages using a drag-and-drop builder. It’s also compatible with tons of integrations and if offers several templates to get you started.

Although LeadPages is a cheaper option, its features are not as extensive or advanced as those offered by Instapage. In other words, go for Instapage if you’re looking for a powerful landing page tool with useful features such as team collaboration, analytics, and personalization. But if you want a cheap landing page builder that serves the purpose—especially if you’re new to online marketing—LeadPages can work.


It only serves to show what sort of person a man must be who can’t even get testimonials. No, no; if a man brings references, it proves nothing; but if he can’t, it proves a great deal.”

Instapage : Is the Landing Page Tool Worth Buying?

Joseph Pulitzer

So, what is the word on the ground? What do other people think about Instapage? Below are some testimonials from real users obtained from online review platforms such as G2 and Capterra.

Positive Testimonials

As shown in the screenshots, most users seem to be fond of Instapage’s ease of use and convenience in creating landing pages. This was actually the universal message from nearly all reviews.

Instapage : Is the Landing Page Tool Worth Buying?
Instapage : Is the Landing Page Tool Worth Buying?
Instapage : Is the Landing Page Tool Worth Buying?
Instapage : Is the Landing Page Tool Worth Buying?
Instapage : Is the Landing Page Tool Worth Buying?

Negitive Testimonials

On the other side of the spectrum, some particularly disgruntled users had some strong words for Instapage. The main complaint—and mine too—has to do with the spike in prices. Even users who rated the landing page tool positively pointed out the high price. Here are some of the reviews:

Instapage : Is the Landing Page Tool Worth Buying?
Instapage : Is the Landing Page Tool Worth Buying?

Verdict – Yay or Nay?

Taking everything into account—including the Instapage pricing plans, features, and testimonials—I’d say the Instapage is a ‘Yay’. But only if you can afford it and make the most of the features offered. However, my opinion is merely a suggestion.

Before you make your final decision, I would strongly advise you to give the 14-day trial a shot. Assess the landing page solution from the inside and make an informed decision.

Affiliate Disclosure: Please note that the review or the Instapage Pricing contains affiliate links. I am an independent affiliate of Instapage products and not an employee. The review and opinion highlighted in this article are my own and they are in no way official statements by Etison LLC or Instapage.

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Pipedrive Pricing


Features, and Comparison
Best CRM Software (Or Not)?

Looking to connect with customers and boost revenue? Of course, you are—and so is every sane marketer or business owner. The solution lies in customer relationship management software (CRM). One such tool is Pipedrive—which is designed to help medium or small-sized businesses and marketing teams with their sales needs. | Pipedrive Pricing

Pipedrive is rich in features that allow users to identify and monitor opportunities in their sales process. The Pipedrive pricing plans start at $12.50/month billed annually—all the way to $99/month with the most advanced offering. There’s also a “LeadBooster add-on” upsell that’ll set you back an extra $32.50 every month. (PS: Pipedrive offers a 14-day free trial—and it doesn’t demand a credit card).

Now that you have an overview of what Pipedrive is all about, let’s walk farther into the ocean as we dive into the nitty-gritty of the CRM software. What are its exact features? What comes with the different Pipedrive pricing plans? How does it compare with other CRM software companies out there? And most importantly, does Pipedrive offer value for money – i.e., is it worth it?

Understanding the Importance of CRM Software

The life of a marketer in today’s digital era is a bitter-sweet affair. Yes, it’s exciting; it’s interesting; you have access to significantly more resources, and you have more opportunities to succeed. But there’s also a dark side (*cuing a Darth Vader theme song).

The landscape is increasingly competitive and the variety of options can easily overwhelm you—not to mention the never-ending sprint to keep up with the trends and evolving best practices. And if you’ve noticed, the challenges I’ve just highlighted are external.

Internal challenges are just as stressful—if not more. Think about it; people in top management (or you, if you’re a solo entrepreneur) expect a considerable return on investment (ROI). But this is not possible if you’re not converting leads into customers. This in itself is a huge challenge—owing to the risk of leakage (drop-outs) in your sales funnel if the leads are not qualified or ready.

Then there’s the universal issue of capturing and keeping the attention of consumers, despite their increasingly short attention spans—and you can’t really blame them. Consumers (including you) are bombarded with a near-endless stream of sign-up requests, promotional emails, and banner ads that spring out from every corner on the internet. What I’m trying to elaborate on is that consumers are overloaded with marketing information daily. Capturing their attention amid the sea of other offers is the modern version of pulling a rabbit from a hat.

In short, it’s a delicate chain reaction: attract prospects = leads/customer = ROI = happy or disgruntled business owner. And it can either burn or propel you to greater heights.

So, where does CRM software come in? Well, for starters, industry data by Nuclear Research suggests that CRM has an ROI of 871% – i.e., $8.71 returns for every dollar spent on CRM efforts. CRM also increases customer retention/satisfaction by 47%, conversion rates by 300%, and sales by 29%.

CRM software bridge marketing and sales—hence facilitating a well-oiled ‘machine’ whereby the process of generating traffic, nurturing leads, and closing the deal is as seamless as possible.

Best CRM Software

By now I bet you’re sold on the idea that CRM software are game changers—and you cannot afford to miss out. Unsurprisingly, demand for customer relationship management software has grown tremendously over the last couple of years.

According to statistics by Gartner, the CRM market experienced a 15.6% growth in 2018. This is a testament to the increasing demand for the service. And where there’s demand, supply soon follows. For this reason, there are dozens of CRMs—each claiming to offer a unique experience from the competition. To narrow down your search, below are 5 of the best CRMs today:


Pipedrive is arguably one of the best sales-focused customer relationship management software for small and medium-sized businesses. It manages to balance advanced capabilities with ease of use.

All factors considered; Pipedrive’s user interface is its main selling point. It’s clean, intuitive, and it allows you to visualize the entire sales process as it unfolds. Pipedrive is also proactive in that the software automatically organizes emails and calls while synchronizing schedules across multiple devices.

HubSpot CRM

HubSpot is widely admired as a pioneer in the inbound marketing movement. Among its expansive pool of digital marketing solutions is a tool known as HubSpot CRM. It’s an innovative software that allows users to build landing pages, manage leads, automate marketing, split test, and other capabilities. 

HubSpot is widely admired as a pioneer in the inbound marketing movement. Among its expansive pool of digital marketing solutions is a tool known as HubSpot CRM. It’s an innovative software that allows users to build landing pages, manage leads, automate marketing, split test, and other capabilities. 


A list of the best CRM software would not have been complete without mentioning one of the titans of the industry – i.e., Salesforce. The software solution has built quite a rapport for its ever-increasing eco-system and affinity for innovative features.

Salesforce It’s a great option for people looking for an advanced CRM capability such as AI-driven automation, streamline lead management, interoperability with the company’s partners, and comprehensive customization option, to name a few.

The pricing structure of Salesforce is a bit confusing and includes several tiers—with the lowest (Essentials Plan) available at $25 per month and the full-feature plan (Lighting Unlimited) priced at $300/month.

Zendesk Sell

If you’re looking for a simple and easy-to-use CRM solution, then Zendesk Sell is a strong candidate. The CRM—formerly known as Base CRM—is integrated into the suite of Zendesk messaging, chat, analytics, and support solutions. The user interface is dialed down and easy on the eye, hence flattening the learning curve.

Zendesk Sell is an ideal CRM solution for users who already use other Zendesk products and those who lack the technical capabilities to run other more complex CRMs. As for the cost, it’s competitively priced—starting at $19 per month for the Team plan and $199 for the Elite plan.

Zoho CRM

With tens of SaaS (Software as a Service) products and a raving community, Zoho CRM is widely recognized as a leading player in the industry. Much of the software’s admiration arises from its great mix of relatively affordable prices and an excellent mix of features. Some of Zoho CRM’s capabilities include omnichannel interactions, contact management, sales force automation, lead management, and analytical options. You also gain access to Zoho’s eco-system of other software such as Zoho Books and Zoho Projects.

Zoho CRM has six price plans—including a free version and 4 paying options, starting at $9/month billed monthly. The most expensive offer is the Ultimate plan, which is priced at $55 per month.

What is Pipedrive?

Pipedrive is a CRM platform that was created in 2010 by 5 salespeople—Martin Henk, Martin Tajur, Ragnar Sass, Timo Rein, Urmas Purde—based on their frustrations on the lack of a relevant sales management tool.

What started as a modest software solution for salespeople grew into one of the main CRM platforms in the industry.  Currently, Pipedrive has a presence in up to 170 countries—where it’s used by over 90,000 teams.

In a nutshell, the intuitive software allows you to visualize your sales pipeline. It helps organize leads in a manner that gives you a clear view of the sales process—hence allowing you to differentiate between priority deals and hot leads without wasting time.

Oh, and it’s a rather versatile software—supporting more than 10 languages and integrating with a truckload of popular third-party systems such as Google Calendar, Zapier, MailChimp, and Dropbox, among others.

Pipedrive Pricing

The Pipedrive pricing structure has four subscription tiers with a monthly or yearly billing option. The plans are designed to meet the needs of different users depending on the growth stage of their business.

As I’ll highlight below, the main difference between the Pipedrive pricing options lies in the access to premium features such as revenue forecasting, contact data enrichment, and workflow automation. The number of live dashboards also differs.

It’s also worth noting that Pipedrive offers a 14-day free trial with the Essential, Advanced, and Professional price points. To be honest, I appreciate the offer as it’s a sign of their confidence in their product—but its nothing unique in the CRM industry. If anything, Pipedrive falls behind other competitors that offer 30-day FREE trials or lifetime FREE offers as is the case with HubSpot CRM.

In addition to the standard plans, Pipedrive also offers an optional ‘LeadBooster add-on’ as an up-sell. This feature allows you to leverage live chat and chatbots to connect with your site visitors and qualify leads. This add-on might significantly bolster your lead generation and conversion—as long as you’re willing to pay an extra $39 every month (billed monthly).

Read on for a brief breakdown of each of the pricing options:

Essential Pipedrive Pricing Plan

This is the most basic plan and as the name suggests, it only includes essential customer relationship management tools. This entry-level offering includes sales insights, automation of the sales pipeline, integrations, deal management, and some mobile app features.

Keep in mind that Pipedrive periodically updates it’s features and pricing options. As of August 2020, they introduced a new feature (an AI-powered sales assistant) and improved customization options to the Essential plan.

The obvious downside to the Essential Pipedrive pricing plan is that it lacks some of the more advanced workflow automation and email tracking tools. While it still serves the core functions of a CRM software, it leaves a lot to be desired in terms of capabilities.

It costs $15 per month (billed monthly) or $12.50 (billed annually). It’s a great option for lightweight users looking for a solution to easily and quickly manage their sales performance.

Advanced Pipedrive Pricing Plan

The Advanced plan offers the same features like the Essential plan—but with a few additions. These new features include access to customizable email templates, merge fields, email open/click tracking, 2-way email sync, product catalog, and an ability to use social platforms to enrich your contact data. You’ll also notice that the formerly branded web forms are now unbranded.

One of the best additions in this Pipedrive pricing category is the workflow automation feature that gives you the power to automate important and recurring tasks. The Pipedrive pricing plan also supports ‘Single Sign-On’—which is a neat feature that swats away the annoying hassle of creating new accounts for new team members. This is available at $29/month (billed monthly) or $24.90/month (billed annually).

Professional Pipedrive Pricing Plan

Again, this is similar to its precursor, the Advanced Pipedrive pricing plan—but with a few additions to improve its functionality. My most notable feature in this subscription option has to be the cumulative revenue forecast. It allows a comparison of your revenue forecasts with company, team, and individual goals.

Other additional features in the Professional offer include customizable dashboards, team reports, advanced meeting schedulers, group emailing, security dashboard, sales insights & reports, call tracking, and increased allocation for automated workflows. It’s priced at $59/month (billed monthly) or $49.90/month (billed annually).

Enterprise Pipedrive Pricing Plan

This is the most advanced Pipeline pricing plan and it offers the full scope of features—including increased automated workflows, unlimited user permissions, customized onboarding support, and 24/7 phone support. Whether you subscribe monthly or annually, the Enterprise plan costs $99/month per user. Pipedrive also demands at least 10 users before signing up successfully. This is a great option for large teams looking for premium features such as access to an Account and Implementation Manager or ongoing technical support that’s literally a call away.

How to Subscribe/Buy a Pipedrive Pricing Plan

Make the Most of the 14-day free trial:

Anything free is meant to be milked—not to mention the fact that it’s a great way to give Pipedrive a test drive before you invest your hard-earned money. The CRM software’s free trial gives you access to a ton of features and tools—all without a limit to the number of users you can add. And contrary to the norm of most online software solutions (*cough Netflix*), Pipedrive does not demand your credit card information. You can subscribe comfortably without the risk of finding a deduction in your account after missing the cancelation window by mere seconds.

Choose your Ideal Pipedrive Pricing Plan:

Here’s where you take a step back to reflect on the needs and unique circumstances in your organization. Which plan is best for you in terms of features and pricing?

Determine your Level of Commitment:

You only have two options—but this does not make the decision any less challenging. Choosing between monthly or annual billing is a classic case of risk vs reward investing. Taking the longer route is relatively cheaper but you also run the risk of mishaps or second thought along the way. On the other hand, monthly billing means you pay more, but you get the luxury of pulling out at will if a better option comes along.


With the pricing plan and level of billing commitment decided, the only step remaining is to actually pay for the CRM solution. If you’re still enrolled in the 14-day trial, you’ll be charged after the complimentary period. (Quick Tip: Make sure you export your data while transitioning from the Free to the paid subscriptions to avoid data loss).

There you have it—a breakdown of the impact of Pipedrive on your budget! Next up is an overview of the products and features offered by Pipedrive.

Review of the Features – Is the Pipedrive
Pricing Warranted?

Pipedrive may not be the most feature-rich option out there but it can definitely hold its own. The CRM software solution offers a ton of CRM tools to help grow your business. Some of the key features include:

Visual Pipeline of Deals

Pipedrive doesn’t skimp on the visual side of their UX/UI design! The company somehow manages to makes the sales pipelines attractive, yet functional. It’s relatively easy to create sales stages and align them with your processes. Pipedrive allows you to drag and drop deals in the sales stages with ease.

Lead Generation – LeadBooster add-on

Leads are at the center of online business. Without effective lead generation, your business is doomed to fail. To reduce lead leakage from your sales funnel, Pipedrive offers intuitive features to automatically capture new leads or warm-up cold ones with the help of chatbots and live chat. Whereas humans are susceptible to fatigue and unpredictable emotional responses, bots can run 24/7, handle a truckload of queries consistently, reduce customer service costs, personalize customer service experiences, and they’re easily scalable.

Contact Management

Pipedrive has an impressively simple and straightforward interface for contact management. You can quickly search for information, add contacts, and keep track of customers/leads. The CRM automatically links the contacts to accompanying sales opportunities.

Workflow Automation

The CRM offers a workflow automation feature whereby you define events and trigger responses. This is especially applicable to recurring tasks that would otherwise take too much time and effort. For example, you can set up specific follow-up calls to align with the movement of a lead in the pipeline. When triggered, an automatic and relevant message is sent to the prospect—nurturing them further down the sales funnel.

Pipeline Management

Pipeline management gives you and your team an avenue to interact seamlessly and strategize on ways to increase conversions. It draws attention to your sales processes and lead generation—courtesy of the intuitive Pipedrive dashboard. This allows you to focus your marketing efforts on priorities. Some of my favorite pipeline management features include the option to customize any level of the pipeline, spot trends with just a quick glance, and add activities/deals easily into the visual layout.

Email Integration

Disorganized lead flow is a remedy for disaster. You’re at risk of being caught unprepared by a client—not to mention the financial loss. With this in mind, Pipedrive provides several features to connect your contacts and emails. It also allows you to track conversions and the status of your prospects.

The CRM offers real-time notifications on the interaction of prospects with your emails, allows you to sync your data in a centralized and easily accessible manner, and the ability to send emails directly from the software. This is further enhanced by Pipedrive’s AI sales assistant technology that provides hints on how and when to close deals based on the behavior patterns of prospects.

Activities and Goals

With Pipedrive, you can easily assign specific tasks to different team members, identify missed opportunities by using the “deal rotting” feature, and understand what is likely to follow in your sales flow or pipeline. This gives you insight into the happening inside your business—and as they say; knowledge is power.    


What are the implications of your data? It’s clear that information is a key weapon in every marketer’s arsenal. Knowing how your initiatives are performing is the cornerstone of an effective marketing strategy. Pipedrive seems to understand this assertion as evidence by their reporting features. The CRM allows you to visualize key performance indicators and present the information in gorgeous graphs/charts. With this information, you’re in a better position to chart the way forward and build stronger relationships.


Small business owners are typically on the run trying to handle a near-endless stream of business activities and operations. When this is the case and you barely have time for yourself—let alone additional business activities—it’s important to make the most of the little time you have.

Pipedrive’s sales forecasting features empower marketers and help them make the most of their scarce time. It allows you to zero in on deals with the highest chance of success.

Pipedrive Integrations

Pipedrive’s marketplace has hundreds of paid and free integrations to extend the capabilities of the CRM and enhance your experience. Some of the popular integrations include MailChimp, Google Drive, Google Calendar, QuickBooks, Zapier, Dealbot for Slack, Trello, and Sychbot, to name a few.

Customer Support

There are several ways to reach out to Pipedrive’s customer service—including live chat, emails, social media accounts, or a phone call if you’re signed up for the Enterprise Pipedrive pricing plan. I tend to prefer the online live chat option for immediate answers at any time of the day. You can also find useful resources from its knowledge base of blogs, webinars, and forums. I’d love to commend Pipedrive’s customer service—but I can’t help but feel disappointed by the lack of a call feature for all Pipedrive pricing plans.

Pros and Cons of Pipedrive CRM

As impressive at face value as Pipedrive sounds, it’s not all roses and sunshine for the CRM software. As the thorough guy I am, I combed through the depths of the internet and my own experience to uncover any drawbacks to using the software. Here are the pro and cons of Pipedrive:



The simple UI is easily one of the standout perks of Pipedrive. It’s easy on the eye, hence it creates a good first impression.

Pipedrive Pricing:

At a starting price of $12.50/month and a 14-day free trial in the deal, Pipedrive is one of the cheapest CRM software around.

Ease of Use:

The features are well-designed and organized to facilitate a smooth onboarding process—taking care not to overload the user with too much information at once.


The email and reporting features are uninspiring

The functionality of Pipedrive is not the best. It’s offering may not meet the needs of advanced users.

The lack of phone support across the board is a letdown.

Real User Reviews and Testimonials

A dig into online review platforms showed that users have mixed reactions regarding Pipedrive. Below are some reviews by real users to help rate Pipedrive.

Positive Reviews

A large number of people appeared to be satisfied and impressed with Pipedrive’s user interface, ease of use, and integrations. Here’s what some of them had to say.

Negative Reviews

As with any establishment, some users had an undesirable experience with Pipedrive—citing several reasons such as a lack of features and limited reporting capabilities.

Comparison of the Best CRMs – Top 3
Alternatives to Pipedrive | Pipedrive Pricing

As with any establishment, some users had an undesirable experience with Pipedrive—citing several reasons such as a lack of features and limited reporting capabilities.

Pipedrive vs Zoho

If you’re looking for the closest alternative to Pipedrive, look no further than Zoho. The two CRM solutions are surprisingly similar—from their features, tools, sales-focused approach, and even pricing. All factors considered, I believe the two are a good match and the decision comes down to personal preferences. This also means that you can switch from one to the other will little-to-no onboarding challenges. And keep in mind that Zoho CRM has the advantage of interoperability—owing to a whole eco-system of software solutions.

Pipedrive vs HubSpot CRM

The main difference between HubSpot CRM and Pipedrive lies in their free offerings. On face value, HubSpot’s ‘free forever’ version seems like the best choice—especially due to HubSpot’s reputation in the industry. But if you dig deeper, you’ll realize that Pipedrive is in fact a better deal in terms of features covered. As much as HubSpot is free, its capabilities are slashed down to the roots—and you’ll likely be tempted to buy the pricey up-sells. In other words, HubSpot may work for beginners but it’s applicability quickly fades as you scale—unlike Pipedrive.

Pipedrive Vs Salesforce

When it comes to popularity and adoption, Salesforce easily eclipses Pipedrive. It’s used by several multinationals and it enjoys an enviable reputation as the face of CRM. So if you prefer to bank on popularity and sophistication, turning to Salesforce is a no-brainer.

On the flip side, Salesforce is designed for large organizations and navigating the software can be a huge challenge. This is where Pipedrive with its simple, streamlined, and easy-to-use interface comes in.

You should also factor in the cost of each CRM. Whereas Salesforces starts at $25/month/user to $300/month/user, Pipedrive starts as low as $12.50/month to $99/month.

Takeaway – Worth it or Not?

All factors considered, Pipedrive is a straightforward CRM software solution. It’s clear that they put considerable effort into the design and usability of their software. The user interface is simple, clean, and even a beginner can easily find his or her way around the platform. Taking this into consideration—plus the competitive price—it’s easy to see why Pipedrive is one of the most in-demand CRMs. But while it excels in the interface part, there are a few things that they need to improve on—including sprucing their functionality and reporting features.

Would I recommend Pipedrive? Well, this depends on several factors such as your business’s needs and how they align with a particular CRM’s features. If you’re looking for advanced features, you’re better off with other options such as Salesforce.

“Discovering the unexpected is more important than confirming the known.”

George E. P. Box

In line with the wise words of George E.P. Box, go on and give the Pipedrive 14-day free trial a try—you might discover the unexpected.

Affiliate Disclosure: Please note that the review or the Pipedrive Pricing contains affiliate links. I am an independent affiliate of Pipedrive products and not an employee. The review and opinion highlighted in this article are my own and they are in no way official statements by Etison LLC or Pipedrive.

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